Can AI really create better images than a designer—and spell your text right too?

Discover the latest game-changing image tool inside ChatGPT and how it stacks up against Midjourney.

Find out how accountants are using AI to craft professional, branded visuals for websites, slide decks, and social media.

You'll learn tips for creating 3D product shots, adding logos and custom colours, and making image updates with just a click.

Want weekly quote images that look stunning and stay on brand? This episode shows you how to build repeatable prompt templates.

Plus: The feature that turns you into a steampunk version of yourself—because who says accountants can’t have fun?

Whether you're serious or playful with AI, this episode unlocks powerful, practical tools every accountant should be using.

The latest episode of the Value Pricing Podcast is now available: AI Image Generation for Accountants: Create Stunning Visuals WITHOUT a Designer!

In today's episode you will learn:

• How to access ChatGPT’s powerful new image generator
• Why it's beating DALL·E 3 and Midjourney for usability
• Tips for writing image prompts that actually get results
• How to create 3D product mockups in seconds
• Smart ways to use AI images in your accounting firm
• Simple strategies to build brand consistency with templates

Don’t miss out—this episode reveals how to create on-brand, eye-catching visuals with AI that save time and elevate your marketing.

Listen now! 

Want to reclaim 5+ hours a week and boost your team’s productivity with AI? 

In this episode, Mark shares the essential prompt templates that I use every single day to systemise work and drive results—fast. 

Discover how to build your own prompt library, the tools to organize it, and practical examples that save serious time. 

We’ll also explore how to get more consistent, high-quality outputs with tips for writing better prompts. 

Whether you’re an accountant, a firm owner, or just want to get more done with less, this is one episode you can’t afford to miss.

Are you struggling to choose a niche for your accounting firm? 

Wondering whether narrowing your focus might limit your opportunities — or unlock your full potential? 

In this episode, we break down the power of niching, the myths that hold people back, and how it can help you charge more, work with fewer clients, and create a business you love. 

You’ll also discover how ChatGPT can guide you through the process step by step — and even help your clients find their own niche too.

 This isn’t just theory — it’s a roadmap to clarity, confidence, and better marketing.

 Ready to stand out and attract your dream clients?

The latest episode of the Value Pricing Podcast is now available: How to Choose the Right Niche for Your Accounting Firm (Using ChatGPT)

In today's episode you will learn:

• Why niching down helps you attract better, not fewer clients
• Common myths about choosing a niche - and the truth
• How to position yourself as an expert and raise prices
• Ways to evaluate your existing clients to find your niche
• How ChatGPT can help define your ideal client persona
• Simple steps to create powerful, focused marketing that converts

Don’t miss out on this game-changing episode that could transform how you market, price, and grow your accounting firm.

Listen now! 

Want to unlock the real power of ChatGPT in your accounting firm? 

This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and the surprising risks of using Excel files with AI. 

We’ll show you how to create better financial forecasts, avoid common pitfalls, and even explore the groundbreaking Deep Research feature that could change how you learn, plan, and advise. 

Ever heard of 26-page AI-generated reports with citations? 

You will now. 

Are you spending too much time on marketing without seeing the results you want? 

In this episode, we uncover the perfect marketing tech-stack that works for you — even while you sleep. 

Discover the essential tools for lead generation, email marketing, AI-powered content creation, automation, tracking, and more. 

Learn how to save hours, grow faster, and create a system that brings in clients consistently. 

Ready to work smarter, not harder? 

Tune in now and start building a marketing machine that never stops working for you!

The latest episode of the Value Pricing Podcast is now available: Your Perfect Marketing Tech-Stack; A System That Works While You Sleep

In today's episode, you will learn:

• How to build a marketing tech-stack that runs itself
• The essential tools every business needs for smart marketing
• Simple strategies to automate lead generation and client booking
• How to use AI to create powerful, consistent content fast
• The best ways to track, tweak, and skyrocket your marketing results
• Tips for choosing the perfect all-in-one marketing platform

Don’t miss out on the chance to transform your marketing into a powerful, automated system that brings in leads and clients effortlessly!

Listen now! 

Is AI about to transform how you price your services? 

In this episode of the Value Pricing Podcast, I will explain why value pricing is more important than ever—and how AI can help you build powerful pricing systems.

Discover the three foundations of value pricing, how to price based on perceived value, and the one skill that will make or break your pricing success.

Plus, I reveal how to use tools like ChatGPT to design better packages, communicate value more effectively, and even role-play pricing conversations.

AI is not the future—it’s now. Are you ready to lead the change?

ChatGPT vs Claude: Which One Wins? 

Are you making the most of AI tools? In this episode, we dive into ChatGPT vs. Claude, breaking down their best features, hidden strengths, and key differences.

Which one is faster, smarter, and better for your business? And what’s the deal with Canvas vs. Artifacts—are they game-changers or just another tool?

Tune in to discover which AI powerhouse suits you best—and how to get the most out of it! 

Don’t miss this AI showdown!

The latest episode of the Value Pricing Podcast is now available: ChatGPT vs Claude: Canvas, Projects and Artifacts Explained

In today's episode, you will learn:

·       ChatGPT vs. Claude – which AI tool suits you best? 

·       Canvas vs. Artifacts – side-by-side content creation explained! 

·       Speed vs. features – which model gets the job done faster? 

·       How to maximize AI for writing, research & strategy 

·       The hidden strengths of each tool & when to use them 

·       Insider tips to boost your workflow with AI

Don't miss out on this eye-opening AI showdown, where we reveal the key differences, best features, and insider tips to help you choose between ChatGPT and Claude!

Listen now! 

Ready to finally stick to your goals this year?

Tired of setting big resolutions only to abandon them by March? 

In this episode, we’re breaking down why that happens—and more importantly, how to stop it! 

From SMART goal setting to overcoming overwhelm and staying accountable, we’re laying out a roadmap for real progress.

Plus, the game-changing mindset shift that will make motivation irrelevant—you need to hear this one!

Hit play and let’s make your goals actually happen this year.

Are you ready to take your accounting firm to the next level in 2025? 

The world is changing fast—AI is transforming the industry, pricing mistakes are holding firms back, and the future of compliance work is uncertain. 

In this episode, we reveal the five critical things every accountant and bookkeeper must do to stay ahead. 

From value pricing to leveraging AI, these strategies could reshape your business and your life. 

Don’t get left behind—tune in now and get ahead of the game!

The latest episode of the Value Pricing Podcast is now available: The 5 Critical Things Every Accounting Firm Must Do in 2025 to Stay Ahead

In today's episode, you will learn:

·       The must-have strategy for a successful 2025.

·       Why raising your prices is essential—starting now!

·       How AI is reshaping the accounting profession.

·       The urgent need to switch to value pricing.

·       How to create more value and boost profits.

·       The future of compliance—what you must prepare for.

Don't miss out on the game-changing strategies that will help you work smarter, earn more, and stay ahead of the competition in 2025!

Listen now! 

Are you using AI strategically, or just scratching the surface? 

In this episode, we reveal how to train AI to deeply understand your business—so it delivers tailored insights, not generic advice.

You'll discover how ChatGPT and a groundbreaking free tool can supercharge strategic planning, plus the must-have documents that will give AI the context it needs to drive real results.

If you're serious about growing your firm, you can't afford to miss this! 

Listen now and start using AI like a pro! 

The latest episode of the Value Pricing Podcast is now available: AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms

In today's episode, you will learn:

·       How to train AI to understand your business strategy.

·       The must-have documents that make AI insights more powerful.

·       Why ChatGPT custom GPTs can revolutionize your strategic planning.

·       How to use NotebookLM—Google’s free tool for better insights.

·       The secrets to AI-powered business advisory for your clients.

·       How to make this your most successful year yet! 

Don't miss out on the game-changing AI strategies that can transform your accounting firm and give you a competitive edge!

Listen now!