The Value Pricing Podcast

The Value Pricing Podcast

By Mark WickershamBusiness
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The Value Pricing Podcast episodes

  • How to Automate More of Your Firm with Agent Mode in ChatGPT

    What if ChatGPT could do the work, not just talk about it?


    In this episode, we explore Agent Mode and how it automates real tasks inside your firm.


    From deep research to clicking through software, fixing issues, and building spreadsheets.


    We cover bookkeeping, competitor research, lead generation, and client advisory use cases.


    This is practical AI you can use right now.


    Fast. Powerful. Game-changing.

     

    The latest episode of the Value Pricing Podcast is now available: How to Automate More of Your Firm with Agent Mode in ChatGPT

     

    In today's episode you will learn:

     

    • What Agent Mode is and why it changes everything
    • How deep research and action combine to automate work
    • Real examples for bookkeeping, payroll, and bank feed fixes
    • Smarter competitor research using reviews, forums, and sentiment
    • How Agent Mode supports lead generation and advisory services

     

    Don’t miss out on discovering how Agent Mode can transform ChatGPT from a chatbot into a powerful automation engine for your firm.

     

    Listen now! 

    39 min
  • 5 Prompting Upgrades You Need for GPT-5 and Agent Mode

    GPT-5 has changed the rules—are your prompts keeping up?


    Discover five practical prompting upgrades that dramatically improve results with GPT-5 and Agent Mode.


    Learn why prompt engineering is more important than ever, and how small structural changes can unlock better reasoning, accuracy, and control.


    We break down real examples, including meta-prompting and planning-before-execution techniques you can use immediately.


    If GPT-5 has felt frustrating or unpredictable, this episode shows you exactly how to fix it.


    Sharper prompts. Smarter agents. Better outcomes—starting now.

     

    The latest episode of the Value Pricing Podcast is now available: 5 Prompting Upgrades You Need for GPT-5 and Agent Mode

     

    In today's episode you will learn:

     

    • Why GPT-5 demands clearer, more structured prompts than before
    • Five practical prompting upgrades for better accuracy and control
    • How planning before execution improves GPT-5 reasoning dramatically
    • When to use instant, thinking, and agentic workflows effectively
    • How meta-prompting upgrades old prompts for GPT-5 performance

     

    Don’t miss out on learning how to take back control of GPT-5 and turn smarter prompting into consistently better results.

     

    Listen now! 

    38 min
  • New to ChatGPT? Start Here (Features, Tips & Everyday Use Cases)

    Are you still using Google for everything? It’s time to meet your real digital assistant.


     In this episode, we explore how to use ChatGPT in everyday life — from creating dinner with fridge leftovers to translating menus on holiday, planning your next trip, or understanding health data.


     We’ll reveal clever ways to get personalised recommendations, decode legal documents, and even fix household problems… all with a free account.


     Ever wondered how to teach ChatGPT your beer preferences? You’ll love this.


     This isn't about business – it’s personal, practical, and packed with real-life examples.
     
     

    Tune in to discover how AI can save you time, money, and stress in ways you’ve never imagined.

     

    The latest episode of the Value Pricing Podcast is now available: New to ChatGPT? Start Here (Features, Tips & Everyday Use Cases)

     

    In today's episode you will learn:

     

    • How to get amazing results using ChatGPT’s free account
    • Fun and clever ways to use AI in daily life
    • How to plan travel, translate menus, and fix things fast
    • Tips for tracking health, fitness, and understanding medical data
    • How to get smarter recommendations for food, books, beer & more
    • The secret to writing powerful prompts and saving hours of time

     

    Don't miss out on the practical AI tips that can transform your daily life — all with a free ChatGPT account!

     

    Listen now! 

    46 min
  • Why You Can’t Analyse Client Data (Unless You Do THIS)

    Can you safely analyse client data with ChatGPT?


     Only if you do THIS one critical thing.
     
     

    We reveal a powerful use case for financial analysis—done in seconds.
     
     

    But most accountants are breaking the rules without realising it.
     
     

    GDPR, client consent, data security—it’s all covered.
     
     

    Plus, the surprising fix that makes everything compliant.
     
     

    This could change how you use AI forever.

     

    The latest episode of the Value Pricing Podcast is now available: Why You Can’t Analyse Client Data (Unless You Do THIS)

     

    In today's episode you will learn:

     

    • How to analyse financial data with ChatGPT—safely and fast
    • Why free and Plus plans break GDPR rules
    • The #1 mistake accountants make with client data
    • What the EU AI Act means for your firm
    • How to get client consent and stay compliant
    • A powerful workaround using local AI on your computer

     

    Don’t miss out on the essential AI insights every accountant needs to stay compliant, save time, and deliver smarter client reports.

     

    Listen now! 

    35 min
  • Referrals Made Easy for Bookkeepers and Accountants with ChatGPT

    What if you could turn referrals into a predictable, repeatable system instead of relying on luck?

     

    In this episode, we explore how to win more high-quality clients through smart, structured referral marketing.

     

    Discover the best times to ask for referrals — and how to make it effortless for clients to say yes.

     

    We’ll show you how to create a service that’s so valuable, your clients can’t help but talk about it.

     

    Plus, learn how ChatGPT can help you craft powerful referral emails, forms, and scripts that actually work.

     

    Imagine having happy clients who send you more happy clients — all while saving you time and energy.

     

    Tune in now and find out how to make referrals easy, enjoyable, and part of your everyday system.

     

    The latest episode of the Value Pricing Podcast is now available: Referrals Made Easy for Bookkeepers and Accountants with ChatGPT

     

    In today's episode you will learn:

     

    • How to build simple systems that generate consistent referrals.
    • The best times to ask clients for introductions.
    • Ways to make your service truly worth referring.
    • How to collect powerful feedback and success stories.
    • Smart ways to use ChatGPT to automate referral requests.
    • Tips to make asking for referrals natural, not awkward.

     

    Don’t miss out on this episode packed with practical strategies, real examples, and AI-powered tips to help you attract more dream clients through effortless referrals.

     

    Listen now! 

    30 min
  • The Bookkeeping Practice BluePrint

    Are you running a thriving practice, or just busy and broken?

     

    Jeannie Savage reveals how she doubled her profits in just one year.

     

    Discover the Bookkeeping Practice Blueprint, a powerful framework designed to help bookkeepers move from surviving to scaling.

     

    We talk value pricing, productized services, and the future of bookkeeping.

     

    Find out how AI can create new opportunities for advisory work.

     

    This is not just theory — it’s a roadmap for building a business that gives you more profit, more freedom, and more impact.

     

    Practical tips. Real stories. Big inspiration.

     

    The latest episode of the Value Pricing Podcast is now available: The Bookkeeping Practice BluePrint

     

    In today's episode you will learn:

     

    • How Jeannie doubled her profits through value pricing.
    • Why the Bookkeeping Practice Blueprint transforms busy firms.
    • The secret to shifting from bookkeeper to advisor.
    • How to productize services and stack client value.
    • Ways AI can power new advisory opportunities.
    • The mindset needed to grow and scale successfully.

     

    Don’t miss out on this inspiring episode packed with practical strategies to transform your bookkeeping practice and unlock new opportunities for growth.

     

    Listen now! 

    40 min
  • Stop Guessing with ChatGPT: Use Prompts That Actually Work

    Are you still guessing with ChatGPT prompts? 

     

    Discover how prompt templates can save you time, deliver better results, and transform the way you work. 

     

    In this episode, we reveal three powerful prompts every accountant and business owner should know.

     

    Learn why context, specificity, and role assignment are the keys to unlocking ChatGPT’s true potential. 

     

    You’ll also see how a simple “prompt library” can become your secret productivity system. 

     

    Imagine turning hours of work into minutes… that’s what these prompts can do. 

     

    This one is packed with insights you don’t want to miss.

     

    The latest episode of the Value Pricing Podcast is now available: Stop Guessing with ChatGPT: Use Prompts That Actually Work

     

    In today's episode you will learn:

     

    • How to build time-saving prompt templates for recurring tasks
    • Why context and specificity transform ChatGPT’s quality of output
    • A step-by-step prompt for financial statement analysis
    • How to systemise any business with a process map
    • Simple ways to generate fresh marketing and content ideas
    • The power of a prompt library to boost productivity

     

    Don’t miss out on this episode packed with practical prompts, smart strategies, and time-saving tips to help you get the very best out of ChatGPT.

     

    Listen now! 

    42 min
  • Build a Magnetic Personal Brand with ChatGPT

    What makes some accountants magnetic while others blend in? 

     

    This podcast dives into the power of personal branding. 

     

    You’ll discover how authenticity, values, and even your quirks can give you a competitive edge over faceless firms.

     

    We share why video is powerful and why human connection matters in an AI world. 

     

    You’ll hear how accountants shape their brand around what matters most. 

     

    This isn’t about faking it — it’s about being intentional, authentic, and magnetic.

     

    Get ready for an inspiring conversation that could change your business.

     

    The latest episode of the Value Pricing Podcast is now available: Build a Magnetic Personal Brand with ChatGPT

     

    In today's episode you will learn:

     

    • How to build a personal brand that connects.
    • Why authenticity and values attract the right clients.
    • The power of video in showing your personality.
    • How to stand out against faceless, low-cost firms.
    • Why human connection matters more in an AI world.
    • Practical ways to define your niche and ideal clients.

     

    Don’t miss out on this episode packed with practical tips to build an authentic personal brand that makes you stand out and win the right clients.

     

    Listen now! 

    51 min
  • Use ChatGPT Projects Like A Pro: Organise, Save Time & Get Better Results

    Are you drowning in endless ChatGPT chats and files?
     
     

    Discover how Projects can transform chaos into clarity.


     In this episode, we break down step by step how to build your own project, set smart instructions, and upload the right files.
     
     

    You’ll see how accountants and business owners are already using Projects to save hours, stay consistent, and get better results.
     
     

    Plus, we reveal the latest updates you don’t want to miss.

     

    The latest episode of the Value Pricing Podcast is now available: Use ChatGPT Projects Like A Pro: Organise, Save Time & Get Better Results

     

    In today's episode you will learn:

     

    • How to set up and organise ChatGPT Projects effectively
    • Why project instructions supercharge clarity, focus, and consistency
    • The power of uploading files for instant context and speed
    • Practical use cases: marketing, copywriting, planning, and analysis
    • Tips for creating prompts and building your own prompt library
    • Exciting new updates that make Projects even more powerful

     

    Don’t miss out on this game-changing episode that shows you how ChatGPT Projects can transform the way you work, save time, and deliver better results.

     

    Listen now! 

    39 min
  • ChatGPT vs Claude - Deep Research, Integrations and Staying Safe

    Are you making the most of the latest AI tools for your business?

     

    In this episode, we put ChatGPT and Claude head-to-head, testing their brand-new deep research and web access features.

     

    You’ll discover how each handles integrations (or connectors), from Google Workspace to Dropbox — and which one might just transform your workflow.

     

    We also dive into the surprising differences in speed, depth, and usability you’ll want to know before choosing your go-to AI.

     

    Plus, we explore real safety concerns and how to protect sensitive data when giving AI access to your files and calendars.

     

    Fast-paced, insightful, and practical — this is your inside look at AI’s newest capabilities.

     

    Don’t miss it — you might just find your next productivity superpower.

     

    The latest episode of the Value Pricing Podcast is now available: ChatGPT vs Claude - Deep Research, Integrations and Staying Safe

     

    In today's episode you will learn:

     

    • How ChatGPT and Claude compare on deep research power
    • The pros and cons of each tool’s web access
    • Which integrations and connectors can boost your productivity fast
    • Smart ways to protect data when using AI integrations
    • How report speed and depth differ between both platforms
    • Practical ideas for using AI in real-world business tasks

     

    Don’t miss out on this fast-paced, practical guide to choosing the right AI tool and using it safely for maximum impact.

     

    Listen now! 

    48 min

About The Value Pricing Podcast

From the publisher's feed

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast…

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