Red Bull. Yeti. Patagonia. What do these brands have in common? 
They are great at the “show don’t tell” approach. They leverage media to tell impactful, interesting, educational stories. And they demonstrate how their products are used in unforgettable ways.
But what do you do if your product’s benefits are difficult to demonstrate? How do you create great content for hard-to-sell products? (Spoiler: Don’t buy Super Bowl ads.)
In this episode, Stephanie and Albert discuss what to do when your product isn't easily demonstrable. They talk about defining your ideal buyer, identifying pain points to create a story arc (complete with a “villain”), and why starting with story is better than starting with size. 
Mentions:

The Marketing Trends Podcast

Primal Swoledier

Kayla Itsines

Cam Hanes

Kevin Kelly’s 1,000 True Fans Essay

Susi Vidal, Only Pans

Men with the Pot

Doug DeMuro

Mr. Beast

Mr. Beast Burger

Feastables

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Questions, suggestions, or thoughts? Shoot us an email at info@mission.org 
Follow Stephanie on TikTok -> @lifeandtimesofstephanie 
Hit up Albert on Twitter -> @albert4waves

How to Create Great Content for Hard-to-Sell Products

Embark on a transformative journey with Stephanie Postles and Albert Chou as they venture into the realm of entrepreneurship, finance, personal growth, health, and contrarian thinking.

Every episode offers vital lessons for the driven executive or entrepreneur, equipping you with an expansive skillset applicable to your day-to-day life. Elevate your career, health, finances, relationships, and wisdom, one episode at a time.

This is not just a podcast; it's a crucial touchpoint in your personal development. Give it a listen – your future self will thank you. Every week, new insights await your discovery. Subscribe now.

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This week, Steph heads into the studio for an amazing 1:1 with a guest many of you probably know. To Steph, Liv Boeree is a good friend and conversation partner. To the rest of the world, Liv is a renowned model, science communicator, philanthropist, public speaker, television personality, heavy metal guitarist, and World Series of Poker bracelet winner. And that’s only scratching the surface.
In this highly entertaining hour, Liv and Steph dive into a wide range of topics, covering everything from focused altruism, poker theory, competitive spirit, AI, among many others.
When you finish we just know you’ll have questions and/or comments. Reach out to info@mission.org.
Mentions:

Raising for Effective Giving

World Series of Poker

Tinder

Slate Star Codex

The Brothers Karamazov

Isabel Boka

HP Lovecraft

Stephen King


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P.S. - This is a re-run episode from last year. We hope you love it as much as we did when we recorded it!

Liv Boeree on Altruism, AI, and the ongoing poker game of life

Everyone is talking about hitting a “flow” state. But what does this actually mean? How does one enter a flow state? And how do I know if I'm in it or not?

Today, I share what it means to be in flow, how to live in flow, and my THREE daily practices to co-collaborate and flow with the universe.

Key Moments:
0:00 - Introduction
0:58 - What is a Flow State?
2:13 - How to live in a Flow State
5:55 - Aligning your life with the universe's plan
8:49 - How does a Flow State work?
10:55 - The Neuroscience behind the Flow State
15:00 - Getting into Flow starts with Passion
18:00 - Have Grace with Yourself
18:50 - Vision vs Plan
20:20 - Chakra Breathing

What is a "Flow State" | Live in Flow Every Day

What do ancient Egyptian hieroglyphs, the Bible, the Quran, the Upanishads, and the Vedas all have in common? They depict or discuss using hands for healing. This method of healing, whether physical or psychological, appears again and again across histories and cultures. With such a storied background, I was compelled to dive into the world of Energy Healing.
In this episode, I decided to experience energy healing firsthand. I invited an energy healer to guide me through the process. Tune in as I explore the basics of the 7 Chakras, describe my session with the energy healer, and share the mantras she taught me to help open my chakras.
Plus, I’ll share a story that completely changed how I view life’s experiences. It’s a shift in perspective that has allowed me to let go of regret, fear, pain, and anger, and it has been nothing short of eye-opening.

Key Moments
0:00 Intro
1:51 What is Energy Healing
2:29 What are the 7 Chakras
4:27 What to expect when meeting with an Energy Healer
8:12 What to do if a Chakra is blocked
13:13 BONUS! The Cosmic Bus Stop Analogy 
18:48 Recap

Mentions

The Energy Codes: The 7-Step System to Awaken Your Spirit, Heal Your Body, and Live Your Best Life

Mantras Prompt for ChatGPT: “My *insert chakra* chakra needs activation and opening. Give me some well-founded mantras that come from different spiritual teachers and yoga teachers. What kind of mantras would they recommend for me to say morning and night every single day?”

Chakras and Energy Healing | How It Works

We share our top takeaways from "Same as Ever" by Morgan Housel. This book dives into the things in business and life that never change - core concepts that will help you prepare for any number of uncertain futures.

Timestamps 
00:00 Intro
01:32 What makes this book different
06:10 We often confuse consensus with expertise 
12:41 You can't predict catastrophe
17:28 Why you should be optimistic about the future
23:34 Negative attracts Negative
26:52 The best story always wins
32:02 Time is your greatest asset
34:21 Expect a miracle once a month
36:12 Life is supposed to be hard
39:08 Outro

Predict the Future Using Human Psychology | Same as Ever by Morgan Housel

Discover the #1 strategy that experts swear by for releasing mental load and embracing a lighter, more harmonious life. Learn one technique you can (and should!) do every day to release the stress that is holding you back. Plus, stay tuned until the end, where I'll share my top book recommendation for those looking to explore further.

How to Create Great Content for Hard-to-Sell Products

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