I am thrilled to have today's guest expert, Mandi Ellefson, joining this episode of Sell With Authority. Mandi is the creator of the Scale to Freedom Growth Model and helps agency owners refine their offers and attract premium clients willing to pay higher fees.

And she does it fast — within 90 days.

At Hands-Off CEO a large part of Mandi's work is listening, gathering data, and filtering it through her deep experience to identify the trends that will reshape agency services in the coming years.

And that's exactly what we're diving into today.

We are peeling back the layers on trends Mandi and her team are tracking right now — and most importantly — how you can use these insights to position your agency as a must-have strategic partner in 2025.

This conversation explores the significant impact of AI on client expectations, the trend of companies in-housing their work, and the urgent need for agencies to become irreplaceable strategic partners.

2025 is the year for you to step up and own that strategic seat at the table — and sell more of what you do as a result.

What you will learn in this episode:

• How to harness AI to boost your agency's strategic expertise
• "Conditions for success" and how identifying them can lead to tenfold client results
• How you can position your agency as an irreplaceable strategic partner
• The impact of "the great in-housing wave" and how the smartest agencies are future-proofing their business models
• Understanding the "strategy execution flip"
• How your operations problems might actually stem from your sales processes and ways to fix that
• Why clients are so desperate for strategic direction now more than ever

Resources:

• Website: https://handsoffceo.com/
• LinkedIn Personal: https://www.linkedin.com/in/mandiellefson/
• LinkedIn Business: https://www.linkedin.com/company/hands-off-ceo/
• Hands Off CEO: https://book.handsoffceo.com/book-org