Typography is a fundamental part of logo design, but what does it take to design a font from scratch? What software do you use? How do you sell and licence the font once complete, where can you seek advice when you get stuck? In this weeks episode Ian Paget interviews type designer Adam Ladd to answer these questions and more.

Adam Ladd is a type designer and graphic designer based in Cincinnati, Ohio with experience in fonts, branding, and art direction. He worked as art director and designer for HOW and PRINT magazines before building his own full-time, independent font foundry.

Show notes and full transcription can be found here: https://logogeek.uk/podcast/design-a-font/

• Adam Ladd Type Design Portfolio

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.