In this episode, we are going to look at how I designed my offer ladder. When we look at offer ladders, it's one of those topics that in business, I get asked a lot about. When you're starting out, when you're in a growth period, when you're scaling, how do you know that you've got the right balance of product services that are going to really get the growth in your business?

One thing that often goes wrong is that people want to offer so much at the front end for free that people get so immersed in the freebies that it becomes a longer cycle to actually get someone to commit and to buy.

Here are the highlights:
(01:22) We look at the different stages of where people are in their lives and careers
(05:01) We created seven steps to digital marketing success
(18:06) We offer luxury retreats
(20:02) When you build your offer ladder build in incentives


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