One of the most important business aspects is developing the know like trust factor with your audience so that it is easier to monetize and grow.

People have to see things seven times in order to take action. 

I want you to take that in. 

That means that someone has to hear seven different times that you are offering a free guide on how to get more active before they will sign up for it.

Seven times, and that's just for something free. 

Now, imagine how many times someone has to hear about something they need to pay for before they take action.

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