Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.

The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection.

Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your announcements by including customer use cases, data points that establish stakes, and powerful quotes that journalists will want to include verbatim. He also reveals why taking a thoughtful contrarian position can sometimes be your ticket to consistent media coverage when everyone else is saying the same thing.

For those intimidated by media outreach, Mickey offers practical, approachable advice on building relationships with local journalists and timing your pitches for maximum impact. His strategies work for businesses at any stage—from Etsy sellers to established brands—proving that media coverage isn't about fancy websites or professional photography, but about having something genuinely interesting to share.

Ready to join the 3% of businesses whose press releases actually get picked up? Grab Mickey's free Media Coverage Masterclass at eReleases.com/plan to discover the specific types of press releases that consistently generate coverage and position you as a thought leader in your industry.

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Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn.

Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings.

We begin with the foundation: truly understanding both your product's transformation (not just features) and your ideal customer's needs. I explain how to articulate your unique value proposition in ways that resonate with your audience and distinguish you from competitors. Next, we explore how to define content goals tied to specific stages of the customer journey—awareness, education, and conversion—ensuring every piece of content serves a strategic purpose.

Content pillars provide the structure for your strategy, and I demonstrate how to identify 3-5 key themes that both interest your audience and connect directly to your solutions. Platform-specific calls to action are crucial; what works on Instagram differs dramatically from effective CTAs on podcasts or blogs. I share examples of each to help you maximize conversions across all your channels.

The content repurposing strategy I outline will transform how you view content creation, showing you how to create integrated ecosystems rather than isolated posts. Finally, I emphasize the importance of data analysis in refining your approach over time, ensuring continuous improvement in both engagement and sales.

Ready to stop creating content that entertains but doesn't convert? Grab our Strategic Growth Plan and transform your content into your most powerful sales tool.

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Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence.

The solution lies in creating robust systems that carry you forward when self-doubt strikes. Whether you're hosting events, developing courses, or scaling your programs nationally, documented processes provide a reliable framework to fall back on during moments of uncertainty. By focusing on the mechanics of execution rather than questioning your qualifications, you can literally outwork imposter syndrome.

We explore practical approaches to building these systems, including leveraging AI as a research assistant (not a content creator) to help develop customized checklists for your specific business tools. Learn how to document connections between platforms like Leadpages, Kit, and Podia to create seamless workflows. These standard operating procedures don't just combat imposter syndrome—they simultaneously increase your business's value and transferability, creating an asset that could eventually be sold if that aligns with your goals.

Ready to silence your inner critic and build a more resilient business? Join us at the upcoming Insiders Retreat this November in Murrells Inlet, South Carolina, where we'll continue exploring high-level strategies for sustainable business growth. Space is limited, so secure your spot today!

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Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms.

The foundation begins with clarity. Many content creators struggle with the "multi-passionate" dilemma, resisting the focus that actually attracts their ideal audience. Amy and Jennifer explain why niching down isn't a life sentence, but rather the path to authority that allows future pivots. They share practical wisdom from supporting bloggers since 2017, emphasizing that your website remains the only digital real estate you truly own.

Technical overwhelm stops many bloggers before they start. The guests break down the essential elements every blog needs: a self-hosted WordPress site, appropriate plugins, and an email marketing service that captures your audience from day one. The good news? Starting doesn't require expensive custom designs - quality themes provide everything needed for professional presentation.

Content creation becomes the next hurdle. The conversation explores how burnout happens when creators attempt to produce endless original content across multiple platforms. The solution? Strategic content planning based on keyword research paired with intentional repurposing. One well-crafted blog post can generate approximately twenty pieces of content when approached systematically.

Perhaps most valuable is their perspective on embracing AI as an assistant rather than replacement. Initially resistant themselves, Amy and Jennifer now leverage these tools to streamline processes, prevent burnout, and focus creative energy where it matters most. Their practical approach to technology, content planning, and audience building provides the roadmap bloggers need to transform information overload into sustainable success.

Ready to move from overwhelmed to thriving? This episode delivers the clarity and confidence to build your blog with purpose.

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Ever wondered how successful entrepreneurs structure their workdays while juggling family responsibilities? Step into my world as I pull back the curtain on my daily routine and share the productivity system that keeps my business thriving alongside raising teenagers.

At the heart of my productivity strategy is a commitment to batching—dedicating entire days to similar types of work rather than constantly switching between tasks. Thursdays are exclusively for coaching, with my Insiders program, one-on-one clients, and mastermind sessions all scheduled on the same day. This approach keeps my teaching mindset engaged without requiring mental shifts to creative or analytical work. Other days are dedicated solely to content creation, keyword research, and writing, allowing me to harness the natural rhythm of my brain and energy levels.

During the school year, my workday typically begins with an early workout before tackling the morning routine of waking teenagers (no small feat!) and school drop-offs. After walking the dogs and showering, I'm at my desk between 9-10am, working steadily until about 2:30pm with just a brief lunch break. Summer brings a different rhythm altogether, requiring strategic planning and advance content creation. I'm currently working to record eight podcast episodes in the next two weeks to cover the summer months—allowing me to be present with my family while maintaining consistent business output. This balance between entrepreneurship and motherhood isn't always perfect, but my batching system provides the structure needed to succeed in both roles without "throwing someone out a window" (as I joke about my teenagers).

Curious how this approach might transform your productivity? Try dedicating entire days to similar tasks and notice how your focus and output improve. And if you're interested in my content creation system, check out my previous episode about creating three pieces of content from a single recording session!

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Ever wonder how to turn those long waiting periods into productive content creation time? As a mom spending countless hours in the car during my daughters' volleyball and dance practices, I've mastered the art of mobile content creation—transforming what would be wasted time into a powerful content multiplication system.

My phone-based workflow allows me to create three major content formats (YouTube videos, podcast episodes, and blog posts) plus numerous short-form videos—all from a single recording session while sitting in my parked car. The secret lies in a strategic recording approach using two camera angles for talking head videos, with camera switches timed to outline transitions. This provides natural editing points and creates visual interest.

The magic happens with just three key apps. I use CapCut for video editing, seamlessly switching between camera angles to create a polished final product. From there, I convert the video to audio using an MP4 converter app, then import it to SoundLab where I add my podcast intro. The finished podcast gets uploaded to Buzzsprout, where their AI tools (just $10/month) automatically generate transcripts, social posts, and even draft blog content. Meanwhile, I return to CapCut to finalize my YouTube version with hooks and intro segments, plus use their AI features to create multiple short-form videos from my long-form content.

This approach doesn't just save time—it completely transforms how content creation fits into a busy schedule. One recording session becomes 8-12 distinct content pieces across multiple platforms, all created from my phone during time I'd otherwise spend waiting. Ready to reclaim those "dead" hours in your day for productive content creation? Try this mobile workflow and watch your content library grow exponentially while making the most of every minute.

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Ever found yourself blindsided by the same busy season year after year? You're not alone. I've dubbed May as "Maycember" because, let's be honest – it rivals December in pure chaos and demands on our time and energy.

The end of the school year brings a perfect storm of field days, class trips, graduations, Mother's Day celebrations, Memorial Day weekends, and countless birthdays. What makes this particularly challenging is that these events happen every single year, yet we rarely adjust our planning or expectations accordingly. The secret to mastering these predictably unpredictable periods? Document the madness as it happens.

When you're in the thick of spring break chaos or drowning in May's demands, make detailed notes in your calendar for next year. Pay special attention to moving targets like Easter that shift annually but create ripple effects throughout your spring schedule. For business owners, this awareness becomes even more critical – whether you experience seasonal traffic spikes, booking rushes, or product demand fluctuations.

This principle extends beyond just May or December. Major life transitions demand space in your calendar too. Sending a child to college, planning a wedding, or welcoming a new baby requires not just your attendance but emotional bandwidth and recovery time. Building buffer zones around these significant events prevents the disappointment of missed goals and unmet expectations.

Ready to master your calendar and create a strategic roadmap for your success? Join us this November in Murrells Inlet, South Carolina for the Insiders Retreat. We'll spend three full days crafting your 90-day plan that accounts for projects, tasks, and content strategy to help your business run effortlessly through 2026. Your future self will thank you for the foresight and planning!

Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape.

I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a replacement for your unique voice, I show you how to leverage it as a powerful assistant that amplifies your expertise while saving precious time and resources. The secret lies not in what AI can create, but in how you train it to understand your brand.

Through my own experience of feeding ChatGPT my published book and existing content, I demonstrate how AI transforms from a generic text generator into a strategic partner that genuinely understands your business objectives. You'll discover exactly how to use AI for creating outlines, repurposing content across platforms, drafting promotional emails, and brainstorming interconnected content ideas—all while maintaining the authentic connection your audience craves.

This balanced approach resolves the tension between efficiency and authenticity. By teaching AI to understand your voice rather than replace it, you can harness its time-saving benefits without sacrificing the personal touch that sets your brand apart. Whether you're a solopreneur or managing a team, this strategic implementation of AI tools will help you create more consistent, engaging content that guides your audience toward the solutions you provide.

Ready to transform how you create content? Grab our strategic growth plan to develop a comprehensive approach that incorporates AI tools while staying true to your unique brand voice. The future of content creation isn't choosing between human or artificial intelligence—it's learning how they can work together to achieve your business goals.

Grab your Strategic Growth Plan.

Read more HERE.

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Feeling stagnant without that familiar queasy sensation of trying something new? You're not alone. 

Most ambitious entrepreneurs experience that tension between craving fresh challenges and wanting a stable business model. The good news? You don't have to constantly reinvent your entire business to experience growth. This episode explores the powerful concept of strategic addition – how placing smaller "cogs" in your business machinery can tighten the entire system without requiring a complete overhaul.

We dive into practical examples, like implementing a five-day challenge that naturally guides participants toward existing products rather than creating something entirely new. This approach satisfies that entrepreneurial itch for creativity while strengthening your core offerings and simplifying the customer journey. Think of it as installing a perfectly-sized connector that closes gaps in your business machinery, making the path from prospect to customer more direct and frictionless.

The goal isn't working harder to crank a clunky business model – it's strategically enhancing what already works. This mindset shift from "always creating new" to "strategically improving what exists" can transform both your business results and your entrepreneurial satisfaction. If you're ready to identify which areas of your business need tightening and could use outside perspective, consider joining one of our intimate mastermind groups where 5-6 women entrepreneurs dive deep into each other's businesses. Visit JennyMontrose.com/mastermindinfo to apply and discover if this collaborative growth environment is right for you.

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Your life changes dramatically over time, so why wouldn't your business? After working with entrepreneurs for nearly a decade, I've witnessed firsthand how personal evolution directly impacts business goals and models. The truth is, the five-year goals we enthusiastically set today reflect who we are in this moment—not who we'll become as life unfolds.

This natural evolution explains why many of us find ourselves pivoting from our original business models. In my own journey, I've transitioned from creating online courses (which made perfect sense for my teaching background in 2015) to facilitating intimate mastermind groups where I now work with the same five women for 18+ months, witnessing profound transformations in both their businesses and personal lives. This shift wasn't random—it reflected my growing desire for deeper connection and impact as I myself matured and changed.

As women entrepreneurs especially, our businesses cannot help but reflect our life stages. When I started my business at 35 with children ages two and five, I had vastly different priorities compared to now at 45 with older kids. That's precisely why I advocate for regular business audits—whether annually or ideally quarterly—to reassess your mission, vision, ideal audience, and service models. Give yourself permission to evolve your business alongside your personal journey. The most authentic and sustainable businesses aren't static entities but living expressions that grow as we do. Schedule that audit today and realign your business with who you've become. Your future self will thank you.