In this episode we hear from Pip Durell, founder of shirt brand With Nothing Underneath.  She had the brainwave of creating a brand with a focused and particular look, one that is “cool, elegant, ethical and affordable” and she has gone on to do exactly that.  She speaks about fashion fatigue, what it really means to create a brand that is genuinely sustainable and how educating herself, as well as her customers, is paramount.

WNU was created to make the perfect everyday boyfriend shirt. Designed in London, inspired by men's tailoring adjusted for women; WNU offers an affordable boyfriend shirt - a casual luxury with scrupulous detail using the highest quality materials. 

If you’d like to leave an audio question for future guests, head over to Speakpipe to leave your voice note.

Pip’s advice: 

• Behave ethically towards your team as well as your customers, and anyone in your pipeline
• Ensure your brand ‘lives up to its chat’ and that your green credentials are honest
• Remember people are happy to offer you advice if you ask for it, you don’t have to know them personally in order to ask
• Take advantage of good podcasts offering advice that can support you 
• Follow your own work ethic and don’t be distracted by others’ claims about long working hours
• Always keep an eye on other brands, but then re-centre yourself, remember who you are and where you are going with your own brand 
• Try not to let competitor pricing dictate your decisions, simply stick to your own standards
• Delegate if you can, but never expect to switch off completely
• Try not to worry too much, it won’t help you nor will it change the outcomes

If you'd like to contact Pip and learn more about With Nothing Underneath, she can be reached on [email protected] or via Instagram .

Links:

• LastPass the password keeping site that syncs between devices. 
• Google Workspace is brilliant for small businesses
• I use Buzzsprout podcast 'how to' & hosting directory to create this podcast series as well as their super simple hosting platform.
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

Thank you for listening.  I would also be delighted if you could rate, review and share this podcast with anyone else who may be starting a company in 2020 as it helps other people find it. 

Hosted by Juliet Fallowfield, founder of PR for startups advisory Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track. 

Recorded, edited & published by Juliet Fallowfield in September 2020.
MUSIC CREDIT  Funk Game Loop by Kevin MacLeod.

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