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Fiona runs the first PR podcast agency in the UK and joins The Podcasters Podcast in this episode. She talks about her background, why she started POWPR and gives some great hints and tips on how you can accelerate your podcast through PR.

KEY TAKEAWAYS

• Originally having a successful background in Television, Fiona has a wealth of experience in TV that she then translates into Podcasting.
• After having a child, Fiona no longer wanted to go back to the TV industry, this is when she made the switch to podcasting.
• There isn’t really PR for podcasting and when Fiona released this she decided to double down on this as her niche.
• Podcast PR through traditional media is about defining your brand and bringing accreditation to your Podcast in ways you can’t do via social media.
• If just starting, the minimum PR to do is to have a standard press release, many templates are easy to find online.
• When communicating with a journalist, try and make it as personal as you can and make it clear you have done your research. Ensure you include assets for them to look at straight away.
• The biggest mistake people make with PR is that they think it’s not for them. It can take time to see results but this doesn’t mean it isn’t worth doing. PR is for anyone.
• Think about what it is you want to achieve with your PR and your Podcast and build your plan and goals around that before starting.

BEST MOMENTS

“When I look at a show, I just treat it like a TV show”

“It’s really increasing your brand, getting your story out there”

“You know your show better than anybody so you should have a good idea of who you want to listen to it”

“[PR] is something you need to be persistent and consistent with”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Pod-Help

ABOUT THE GUEST

Fiona Fraser

What to include in a Press Pack: https://www.linkedin.com/pulse/get-pr-your-podcast-fiona-fraser/?trackingId=robqHxgWQK6yHW%2B2yAd5eg%3D%3D

Instagram: www.instagram.com/thepodcastexpert

Founder of POWPR
https://www.powpr.co.uk

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

CONTACT METHOD

Website
LinkedIn

Email: [email protected]