How did Ruby Balaram go from being a reluctant dog mom to pet industry CEO? You don’t want to miss this episode.

Like me, Ruby grew up in a house where she wasn’t allowed to have pets - except that one time she & her mom tried to sneak in a cat! So when Ruby met her partner, Turk, he came with a dog and she wasn’t so sure about jumping into the Dog Mom Life.

But when Turk’s dog got a second cancer diagnosis, Ruby witnesses the power of feeding fresh real food to dogs when the grumpy old Doberman started running around with puppy-like energy. Ruby & Turk were so amazed that they wanted to start a company to make fresh real food accessible to all dog owners.

Ruby shares their early entrepreneurial journey with us and all the pivots they made along the way to form Real Dog Box in 2015.

No matter what diet you feed your dog, Real Dog Box is an easy and affordable way to add fun and healthy variety to your dog’s bowl. And you definitely don’t want to miss out on the fun of the Secret Shop!

Ruby & her team have now launched the Feed Real Institute which was born out of all the questions they’ve received from Pet Parents over the past 8 years.

Creating digital courses for both Pet Parents and Veterinarians, Ruby wants everyone to have access to the scientific-backed information showing the healthiest food choices for our dogs.

Want to try Real Dog Box for your dog? Save $10 off your first order at: https://real.dog/erinthedogmom

Find Links, Show Notes & Photos at: https://believeindogpodcast.com/episodes-1/episode69

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