While the decision to register as an organ donor is a difficult one no one can dispute the tremendous need for such donors. Approximately 110 000 people in the U.S. are waiting for organ transplants and the donation rate in some states is as low as 7%. Against this backdrop Wharton professor Judd Kessler and a co-researcher set out to see whether a change in the system -- one that gives priority on waiting lists to those who register as organ donors -- could cause a substantial increase in registration numbers.

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