“If you feel like you have to post, don’t log in. Because you’re not putting out energy anyone wants to engage with.”

Let’s get real: running social media as a business owner or ambitious woman feels a lot like trying to work out while someone throws Goldfish crackers at you and yells “engagement matters!” from across the room. Add motherhood, a marriage, or literally any attempt at self-care into the mix, and you’ve got yourself a recipe for burnout with a side of ‘why am I even doing this?’

But here’s the truth bomb that Rachel Adams Lee dropped on the Empowered and Unapologetic podcast: You can grow a real, loyal audience on Instagram without selling your soul, faking perfection, or posting 17 reels a week. You just need the right system—and a lot less noise.

Here’s how this powerhouse mama of (soon-to-be) four built an audience of thousands while building a seven-figure business and a healthy marriage. Grab a snack, sis—we’re doing this together.