Self-taught and self-bootstrapped, since 2001 Dov has been helping consultants, coaches and entrepreneurs build simple, client-getting systems that help them get a consistent flow of their ideal clients—without tricks, hacks or false fronts. In this week's episode, Dov teaches us why most business owners are overcomplicating their marketing; a three-step process for building a simple, repeatable marketing and selling system; the only two reasons a person will pay attention to our messaging; the right and wrong way to answer the question "What do you do?" at a networking event…and so much more.