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MFC010 - Why all coaches should be selling a $1000 burger
What is your “$1,000 burger?” Your top of the shelf, bespoke offer that is so high-end, it rarely sells - but when it does, it always attracts the right clients at the right time for the right price? Many coaches shy away from adding a high-price offer to their list of services and programs. We start believing that internal voice that tells us it’s pointless or silly to offer something that rarely sells; that nagging voice that encourages impostor syndrome and causes us to question ourselves and what is really possible for our businesses.
But ask yourself: what is truly possible if you begin to offer a “$1,000 burger’ in your coaching business?
In today’s episode, I discuss the $1,000 burger concept and why every coach needs to add an exclusive, high-end offer to their website. I discuss how your bespoke offer can attract high-end clients and why coaches need to overcome their limiting beliefs around high-price programs. I discuss how to promote your bespoke coaching programs to entice high-end clients to purchase them and how to incorporate them into your sales funnel. I also explain how to determine the right time to add an even higher coaching service - beyond your $1,000 offering - and why it’s important to always have a high-price offer available on your website, even if it rarely sells.
“There are always people who would choose first-class just because it’s first-class.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
MFC009 - Should coaches ever charge by the hour?
How should you price your coaching services? Should you charge by the hour or create a retainer pricing model? Determining what your prices are and how you should structure your pricing model is an age-old question many coaches have asked themselves on a regular basis since the birth of the industry. It is something we perpetually mull over and is often one of the most difficult decisions we make in our coaching businesses. While there are thousands of studies, opinions, and philosophies on the psychology of pricing, one of the most common opinions is that coaches should not charge their clients by the hour.
Mike Kim is a copywriting extraordinaire, business coach, and marketing strategist that specializes in personal branding and product launch strategies. Mike is the host of The Brand You Podcast and a professional speaker who has delivered powerful seminars and keynote presentations at industry-leading conferences such as Podcast Movement, Tribe Conference, and Social Media Marketing World
Today, I discuss whether coaches should charge their clients by the hour or set up retainer rates for their coaching packages and mastermind groups. I discuss how to weigh the benefits and potential consequences of charging your clients by the hour, the difference between an hourly rate and a profitable hourly rate, and share strategies you can use to calculate your hourly rate. Mike also joins me to share his opinion on charging by the hour, the pros and cons of determining your hourly rate, and why he believes service providers should not set hourly rates when working with clients.
“Results don’t come as a result of an hourly chat. They come as a result of action points and steps to take.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Connect with Mike Kim:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
MFC008 - How coaches should answer the question “can I pick your brain?”
Whether you’re just starting your coaching career or you’ve been in the field for decades, coaches are constantly bombarded with the question: “Hey, can I pick your brain?” When you’re just getting started, this simple question can make you feel energized and excited, but after the 6th, 8th, or 10th time, you begin to wonder why you’re not getting paid for sharing your valuable advice and expertise.
After all, if people truly feel your ideas, advice, and expertise are helpful for moving their lives and businesses forward - why shouldn’t you benefit financially?
In today’s episode, I discuss how coaches should address the infamous “can I pick your brain?” question and the importance of always having an offer to invite people to. I explain what an ‘Always Have Something To Invite People To’ (AHSTIPTO) offer is and how to use it to attract and convert more clients into your coaching business. I discuss what your AHSTIPTO offer should look like and the programs and platforms you should consider using to host your AHSTIPTO event. I also discuss how you can prepare for your AHSTIPTO event, why these events shouldn’t be held over Facebook Live, and why providing free information is the key to increasing your revenue.
“Protect your calendar. Implement an ‘Always Have Something to Invite People To’ offer.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
MFC007 - Headshots for coaches - everything you need to know about personal branding photography
Lara Grauer is the owner of Lara Grauer Photography, a photography studio based in Seattle with a focus on corporate portraits, headshots, fashion, and product photography. Lara is a PPA Certified Professional Photographer with over 20 years of experience with snapping professional portraits and headshots for actors, attorneys, and executives as well as for social media posts and dating profiles. Lara works closely with her clients to help them define their personal and professional brand, understand their professional goals, and express themselves in the world through the power of photography.
Lara joins me today to share everything you need to know about personal branding photography and how to take great headshot photos for your website and social media profiles. She explains the importance of hiring a photographer that understands the connection between business and branded photos. She also shares tips on how to ‘set the scene’ in your photos to capture your quirky personality while displaying your professional expertise and energy.
“Branding photography can bring you so much return.” - Lara Grauer
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Connect with Lara Grauer:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
MFC006 - Networking: the single most important long-term business growth strategy for coaches
You’ve heard it before. In fact, you’ve probably said it time and time again to your clients: Your network is your net worth. As coaches, we understand the value of growing our network. After all, building a network is a powerful strategy for growing your business. But, often, in the hustle and bustle of daily life and building our empires, it can be pretty easy to drop the ball on following up with the people in our network. So, how do you build and maintain strong relationships with those in your personal and professional network? How can networking help you move your business forward? And how do you create those deep connections with influencers in your industry that will not only put you on the right path toward achieving your goals, but also highly recommend you to others?
It’s all about consistently showing up - and following up.
Today, I discuss the concept of the Network of 90 and how the power of networking has impacted my career in the coaching industry. I discuss why networking is the single most important long-term business growth strategy for coaches and how it can transform the way you build your coaching empire. I explain how building meaningful relationships with influential people like Michael Port, Naomi Dunford, and Clay Collins have paved my path toward success. I also discuss the importance of creating a system to follow-up with your network and how it can help you strengthen your relationships while unlocking new doors of opportunity.
“It’s much easier for us to get what we want for our business - and, indeed, in our lives - when other people are involved.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
MFC005 - Hate marketing? Here’s the alternative for your coaching business.
What would need to be true if you never had to allocate any resources, budget, time, or energy to proactively attracting leads and converting them into prospects and clients? What could your coaching business look like if you invested zero time, zero money, and zero effort into marketing your services and programs? What would it feel like to build a thriving, successful coaching business that never invested in marketing, but regularly attracts more clients than it can possibly handle?
In today’s episode, I share an alternative marketing strategy you can use to grow your coaching business without feeling like a pushy car salesman. I discuss how word-of-mouth marketing can impact your growth and increase your revenue and the value of creating a referral program to focus less on marketing, and more on delivering a great service. I also discuss how controlling the balance between supply versus demand in the marketplace can help you position your offers as premium services, control your revenue, and control the growth trajectory of your coaching business.
“The ideal coaching business requires zero marketing.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
MFC004 - Time management for coaches and how to prioritize sales
As a coach, you are typically wearing all of the hats when it comes to running your business. From creating sales funnels and marketing campaigns to vetting leads, booking clients, and creating programs, it is up to you - the coach - to buckle down and get it done, especially when you’re just starting out. But, as a solo entrepreneur, what frequently happens is you begin to focus on the wrong things. You get distracted with the next shiny new object or fall into a productivity trap, constantly chasing your tail until you eventually burn out.
So, how can a solo coach better manage their time, prioritize sales, and focus on the things that are most important and will move the needle in the right direction?
Today, I discuss why it’s critical for coaches to prioritize sales and how you can manage your time in a way that supports your business for many years to come. I discuss how corporate organizations structure and prioritize tasks within their businesses in a way to get the right things done and how many coaches are prioritizing their daily tasks in a way that will eventually lead to reduced productivity and decreased efficiency. I also explain how prioritizing sales and marketing before delivery of services and administrative tasks can impact your business and what this process could look like in your coaching business.
“If you are wearing too many hats, what typically happens is that you focus on the wrong things and end up in a productivity trap.”- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
MFC003 - A Red Velvet Rope Policy for your coaching business
Have you ever heard of the Red Velvet Rope Policy? If you’ve read Book Yourself Solid, you’re already familiar with this term - and may even have a rough idea of what this policy consists of. But for many coaches, the Red Velvet Rope Policy can still be quite confusing.
What exactly is the Red Velvet Rope Policy? Why is it considered the single most essential and most luxurious policy every coach needs to have in their business arsenal?
In today’s episode, I explain what the Red Velvet Rope Policy is and why it is a critical item for every coaching business. I explain how the Red Velvet Rope Policy helps you filter new clients, allowing only those who energize and inspire you. I discuss how the Red Velvet Rope Policy ensures everyone involved in your coaching business has the absolute best experience possible and share examples of Red Velvet Rope Policy successes and failures. I highlight the fears and misconceptions many coaches have about enforcing a Red Velvet Rope Policy in their coaching business and discuss why it is critical for coaches to accept the responsibility of actively looking for reasons why working with a prospective client may not work. I also share strategies you can use to incorporate the Red Velvet Rope Policy assessment into your discovery session conversation.
“There’s nothing more powerful than being an exclusive and selective coach - and that only comes with your Red Velvet Rope Policy.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
MFC002 - How I got my very first coaching client (and why I LOVE Book Yourself Solid)
Whether you’re just getting started as a coach or you’re already established in the field, consistently attracting more clients is key to building a sustainable, enjoyable business. Every coach enters the industry with dreams of growing their coaching business and creating massive impact in their communities, but in order to continue to create that impact and generate increased profits, we need to step outside of our comfort zones and embrace marketing strategies that will resonate with our ideal clients.
How do new coaches or consultants begin their journey toward financial freedom? How do they find clients that not only need their services but also meet their ‘ideal client’ criteria?
Today, I discuss why I believe the Book Yourself Solid® system is the best system in the world for coaches who want to attract more clients and share how this system helped me book my very first coaching client. I discuss why I decided to leave a financially stable career to dip my toe into coaching and entrepreneurship and the challenges I experienced along the way. I share how I discovered the Book Yourself Solid book and how it led my journey to becoming a certified BYS coach. I also explain why the Book Yourself Solid system is the perfect program for new and established coaches to learn how to attract more clients, make more money, and achieve their biggest, hairiest, and most audacious goals.
“Book Yourself Solid was designed for the small service business owner, but it works for coaches so perfectly because it doesn’t assume any resources that you might not have.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
Jade makes all things sales and selling fun and helps freedom-focused entrepreneurs to make more sales in ways that they and their audience will love.
We go deep on mermaids, show-business (including a NSFW story about why she's not in THAT business any more) and whether Richard Branson is any good at the dinner table.
Find out more about Jade at freedomzest.com and connect with her on Twitter, Instagram, and Facebook.
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