How To Get A Grip

How To Get A Grip

By Matthew KimberleyBusinessEducation
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How To Get A Grip episodes

  • Why Coaches Are So Incredibly Lazy ... And How To Fix It

    Picture this: it’s a rainy day outside and you’re lying comfortably on your sofa, watching reruns of your favorite TV shows or your Netflix series of choice, enjoying a cup of hot cocoa. When you’re in a very comfortable position, it’s hard to get up and motivate yourself to achieve your goals in life or business. But we can’t expect our coaching business to grow by itself: leads won’t generate themselves nor will our target markets barge in our doors like a deus ex machina and sign a contract with us. As a self-employed coach who runs a one-person business, you owe it to yourself to hold yourself to a standard as if you were your business’s salaried employee.

    In this episode, I discuss why I believe coaches are so incredibly lazy and offer advice on how to fix it. I illustrate the correlation between lead generation activity and leads that you make and describe how people commonly make excuses for their lack of monthly sales. I share realizations I recently had as I was doing my morning sales routine and highlight a more effective way to reach your target market. I also discuss the importance of holding yourself to a higher standard of making sales for your business and explain why you need to have a coach of your own to guide you in your coaching business.

    “There is a direct correlation between the legitimate marketing activity that you do and the number of leads that you generate. We can’t expect results without any activity.” - Matthew Kimberley

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

    • The power of repetition and the most common problem people come to me for help
    • The correlation between the sales conversations you make and the actual sales you make
    • What happens to many coaches who aren’t fully on-board with the idea of coaching for a living
    • Addressing the growth-challenged coach and why networking works for me while it doesn’t for others
    • Making inroads, lead generation, and the importance of identifying, testing, and validating your target market
    • An ineffective way to market towards dentists
    • A question of honesty and looking at the numbers that truly matter to your business
    • Holding yourself to the same standard as you would a salaried sales employee
    • Why you need a coach to guide you in your coaching business

    Related Content:

    • The Alternative to Content Creation for Coaches

    Get More Clients in 60 Days!

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

    Get More Leads, Prospects & Clients

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    15 min
  • Should You Buy A Business Coaching Franchise?

     

     

    If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn’t come as a surprise that I believe anything that enables people to become coaches is a force of good in the world. I wholeheartedly believe this, despite not going forward with a coaching franchise I considered years ago. A coaching franchise is an enormous commitment that has various advantages and setbacks that you need to consider: whether it’s the right avenue for you will depend on several key factors.

     

    In today’s episode, I discuss what franchising is and its prevalence in every industry, including business coaching. I describe my personal experience with franchising and reveal the three reasons I decided against buying into a coaching franchise. I illustrate the disadvantages associated with a coaching franchise, including territorial rights and its financial costs. I also discuss why I chose the Book Yourself Solid licensing & certification and share an anonymous letter from a coach who explained why they needed to make their coaching franchise work.

     

    “A coaching franchise is a fantastic opportunity for the coach who wants to get started. But be aware that it’s not a small commitment, nor should it be.” - Matthew Kimberley

     

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

     

    • The broad umbrella of franchising and their different advantages
    • What a franchise is and how to open your own ‘neighborhood McDonald’s’
    • Why you should take legal counsel on franchising
    • My personal experience with franchising and why I chose Book Yourself Solid
    • The importance of looking for opportunities rather than just winging it
    • The financial investment and commitment needed to buy a franchise
    • Fishing in the same pool and the issue with franchising’s exclusive/non-exclusive territorial rights
    • Selling a ‘Whopper’ alongside a ‘Big Mac’ and why a coaching franchise might feel restrictive
    • The training and support system that a coaching franchise offers
    • An anonymous email from a coach who bought into a coaching franchise
    • Why a coaching franchise might be helpful for you if you’re a beginner coach
    • The barrier to entry to the business coaching industry and why it’s a good thing
    • What makes Book Yourself Solid different from coaching franchises

     

    Get More Clients in 60 Days!

     

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

     

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

     

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

     

    Get More Leads, Prospects & Clients

     

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

     

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

     

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

     

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

     

    29 min
  • Productivity for Coaches: How To Motivate Yourself

     

     

    Despite all the productivity hacks that we know and the dozens of productivity apps that occupy our phones, it’s difficult for many of us to motivate ourselves and be productive, even if we wanted to. This can be somewhat of an issue if you’re a coach; after all, part of our job is to motivate clients towards whatever they want to achieve. So, when your bed’s too comfortable for you to not hit the snooze button, how do you motivate yourself?

     

    Today, I share a nugget of wisdom that may change how you run your coaching business and how you motivate yourself. I share the story of a guy who hated webinars and explain how “best practices” are different for everybody. I discuss the power of asking “What if it wasn’t true?” and how it can change your perspective on your business and life. I also illustrate how we find it difficult to motivate ourselves despite knowing the principles behind productivity and offer a means to power yourself through things that feel like a drag.

     

    “Your motivation to get up and do things might be greater if you eliminated all the pieces which didn’t feel quite right. Ask yourself how you can get a better result by using a different method.” - Matthew Kimberley

     

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

     

    • My life as the coach whisperer
    • Why one man hated webinars and why you might, too
    • The horrors of starting the first 20 minutes of a webinar with fluff and inconsequential details
    • A webinar’s hard sell as an itch that can’t be scratched
    • How the best practices of one person might be the worst for another
    • Variations on a theme and the power of asking “what if it wasn’t true?”
    • Why I moved my Coaches’ Cocktail Hour from an hour on Friday nights to half an hour on Wednesday afternoons
    • Why we find it difficult to motivate ourselves despite knowing the principles of productivity
    • Evaluating what’s important to you and how to motivate yourself

     

    Related Content:

     

    • How Coaches Should Answer the Question “Can I Pick Your Brain?”
    • A Red Velvet Rope Policy for Your Coaching Business

     

    Resources Mentioned:

     

    • Rapid Transformation

     

    Get More Clients in 60 Days!

     

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

     

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

     

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

     

    Get More Leads, Prospects & Clients

     

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

     

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

     

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

     

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

     

    17 min
  • Should Coaches Do Affiliate Marketing?

     

     

    Affiliate marketing can be a beneficial revenue stream for any kind of business. However, too many people who claim to be coaches spend so much of their time, energy, and effort in affiliate marketing that it makes you wonder whether they’re actually a coach or an influencer. Such is the case of coaches who enter launch partnerships: do they have their own businesses or are they just salespeople for others’ coaching services?

     

    But if affiliate marketing can indeed be beneficial, how and when can you incorporate it into your coaching business as an additional income stream?

     

    In this episode, I share my thoughts on affiliate marketing. I illustrate how affiliate marketing works and list a few businesses that use affiliate marketing programs as part of their business model. I discuss the relationship between your database of prospects and the amount of money you can make from affiliate marketing. I also describe the difference between high and low effort affiliate marketing, explain when you should and should not become an affiliate, and reveal the most valuable asset in your job as a coach.

     

    “What you promote and how frequently you do it will go a long way in affecting the trust that you have with your prospects and clients.” - Matthew Kimberley

     

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

     

    • What affiliate marketing is and its similarities with referral marketing
    • Coaches and businesses that get affiliate partners for their products
    • How you should incorporate affiliate marketing into your coaching business
    • How much money affiliate marketing can add to your coaching business
    • The wrong reasons to do affiliate marketing
    • Putting prospects into different buckets and why people subscribe to your mailing list
    • High and low effort affiliate marketing and three things to consider if you want to be a launch partner
    • Giving away prospects as a money-making strategy
    • The most important asset in your coaching business
    • Drawing the line between “coach” and “influencer”

     

    Get More Clients in 60 Days!

     

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

     

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

     

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

     

    Get More Leads, Prospects & Clients

     

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

     

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

     

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

     

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

     

     

    14 min
  • How To Be More Confident When You're Selling Your Coaching Services

     

     

    For many of us in the industry, the picture of a successful coach is that of a radiant person brimming with vibrance and enthusiasm for their message and services. One could even say that confidence is a critical part of a coaching business and, if you don’t naturally have it, you should look for it “within” you. But this could be a discouraging thought for anyone who doesn’t think they have it in them in the first place. My take on the confidence piece is that you can practice it by external means.

     

    In this episode, I discuss how you can be more confident in yourself and your coaching services by cultivating it externally. I illustrate how confidence can help you scale your business and dispel some of the most persistent myths around building sales confidence. I reveal the two types of confidence and explain why I would rather trust my life to a detached coach than an enthusiastic one. I also discuss the impact of having faith in your sales process and what you can learn from repeatedly facilitating a sales conversation.

     

     

     

    “The cure for a lack of confidence is to get comfortable; the cure to become comfortable is mass exposure. Go out and expose yourself to more sales conversations.” - Matthew Kimberley

     

     

     

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

     

    • What we think makes the difference between a coach who’s crushing it and a coach struggling to make their first sale
    • The role of the coach and how confidence can help your business
    • The importance of client qualification and the Red Velvet Rope Policy
    • The relationship between comfort and confidence
    • Developing sales confidence through repeated exposure
    • The pitfalls of relying on enthusiasm
    • The two types of confidence
    • Anchoring your confidence in a well-structured sales process
    • How my experience with recruitment sales made me more confident to make cold calls
    • The prescription for a lack of confidence

     

     

    Related Content:

     

    • A Red Velvet Rope Policy for Your Coaching Business

     

     

    Resources Mentioned:

     

    • How to Get A Grip Podcast: Emily Fletcher - From Vodka to Veda
    • 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works - a True Story by Dan Harris

     

     

     

     

    Get More Clients in 60 Days!

     

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

     

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

     

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

     

    Get More Leads, Prospects & Clients

     

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

     

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

     

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

     

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

     

    15 min
  • How To Avoid "Everything Creep" In Your Coaching Business

     

     

    Throughout my years in the industry, I’ve noticed that coaches exponentially increase their expenses as soon as they see a degree of success in their business. This is understandable, of course, especially if they’re investing their money and other resources into tools that could make business operations smoother and more efficient. But there’s something great about keeping things simple, light, and lean: it avoids the “everything creep” that could easily swamp your business.

     

    Today, I discuss what the “everything creep” is and explain why it’s critical to be aware of it. I illustrate coaches’ penchant to try every task management software and other tools to make their businesses more efficient. I share the story of two of my highly regarded mentors and what they taught me about keeping business operations simple. I also emphasize the importance of focusing our efforts on sales and marketing, especially when we’re running a lean operation and reveal the bare essentials required to run a thriving coaching business.

     

     

     

    “‘Everything creep’ is when you burden yourself with added expenses from extra stuff. But it’s nice to get things done with just a cigarette, lighter, and chewing gum à la MacGyver.” - Matthew Kimberley

     

     

     

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

     

    • What the “everything creep” is and why it’s important to be aware of it
    • The tendency of coaches to dramatically increase their expenses
    • Instances of getting “the creeps” in your coaching business
    • The joys of ‘MacGyvering’ your business operations and keeping it lean
    • A tale of two mentors
    • My lifelong quest for operational smoothness and the perfect system to catalogue my thoughts
    • Focusing on your coaching business’s Big Rocks and how to get off the hamster wheel of minute improvement
    • Why a mentor of mine regularly gets coffee from a McDonald’s Cafe - despite having lots of money
    • Splashing money when we’ve earned it and where we should focus our resources
    • The bare minimum of a thriving coaching business

     

     

    Resources Mentioned:

     

    • Profit for Coaches

     

     

     

     

     

     

    Get More Clients in 60 Days!

     

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

     

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

     

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

     

     

    Get More Leads, Prospects & Clients

     

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

     

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

     

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

     

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

     

    17 min
  • Why "Always Be Closing" is Terrible Sales Advice For Coaches

     

     

    There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make prospects buy your services, preventing them from having the space to consider what you offer as a coach. And when the picture that pops in everyone’s head every time they read “sales and marketing” is that of an insurance broker cornering a hapless passerby into buying a retirement product, it’s understandable that too many coaches are afraid of selling out of the fear of appearing sleazy.

     

    But you don’t have to be sleazy. Nor do you have to always be closing.

     

    In this episode, I reveal the dangers of the ABC approach to sales and marketing and describe what could happen if you implement it in your business. I reveal the two camps of coaching education and explain how the ‘always be closing’ principle came about. I illustrate the relationship between how much clients invest in your coaching services and the trust you have earned. I also share a powerful alternative to sales and marketing’s ABC philosophy and discuss why you might want to act like a prize for your prospects.

     

     

     

    “There’s nothing wrong with helping a prospect decide, but there’s a fine line between influence and coercion. If we’re always closing, we tend to not allow people to get to know us.” - Matthew Kimberley

     

     

     

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

     

    • The two camps of coaching education
    • Glengarry Glen Ross and the ABC philosophy of sales
    • The reason it’s bad for the coaching industry if too many people give free things away
    • The common reasons coaches are afraid of selling their services
    • The relationship between a client’s investment in you and the amount of trust you have earned
    • Why the “always be closing” principle is, to a degree, being manipulative
    • The thrill of the chase and three salespeople I’ve avoided
    • Why you would want to be the Simon Cowell of coaching
    • The power of cultivating relationships with prospects

     

    Related Content:

     

    • A Red Velvet Rope Policy for Your Coaching Business

     

    Resources Mentioned:

     

    • Book Yourself Solid
    • Million Dollar Coach: The 9 Strategies That Drive A 7-Figure Coaching Business by Taki Moore

     

     

    Get More Clients in 60 Days!

     

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

     

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

     

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

     

    Get More Leads, Prospects & Clients

     

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

     

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

     

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

     

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    19 min
  • The Single Biggest Result You Give Your Clients

     

     

    Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to you?

     

    Chances are, you’d feel very confused. And confusing people is the last thing coaches would want to do. So reserve those flowery words for your LinkedIn profile or the cover of your book and instead, offer your potential clients your Single Biggest Result.

     

    In this episode, I discuss why putting into words what you do for a living is of utmost importance if you want people to understand what you offer in your coaching business. I explain why my father says he’s a departmental head at the NHS when, specifically, he’s a hospital chaplain. I reveal critical errors beginner coaches make when they introduce themselves as a coach. I also highlight the impact of specializing your business and emphasize the power of anchoring on the Single Biggest Result you can offer to your clients.

     

     

     

    “Ensure that the Single Biggest Result that you offer to your clients is measurable, externally verifiable, and tangible.” - Matthew Kimberley

     

     

     

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

     

    • The critical importance of having a well-defined target market for your business
    • Identifying a target market’s specific set of urgent needs and compelling desires
    • The “Supermarket Checkout Line Test” and the struggles of beginner coaches in talking about what they do
    • The problem with using a generic label to describe what you do as a coach
    • How defining your Single Biggest Result can help you avoid being a commodity in your business
    • Avoiding the use of industry jargon when selling yourself to people
    • Helping empowered goddesses step into their greatness...and why you shouldn’t try to sound ethereal
    • Why you shouldn’t use branding sentences when talking about your coaching business
    • Hanging our hats on something tangible, measurable, and verifiable
    • The impact of specializing your business and associating other benefits to your Single Biggest Result

     

     

    Resources Mentioned:

     

    • Book Yourself Solid

     

     

     

     

    Get More Clients in 60 Days!

     

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

     

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

     

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

     

    Get More Leads, Prospects & Clients

     

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

     

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

     

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

     

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    21 min
  • Marketing Doesn't Get You Clients

     

     

    You got that right: marketing doesn’t get you clients. That may be a little odd, if not entirely ironic, to read. After all, this is the “Marketing for Coaches” podcast. While it’s true that new coaches need to put 100% of their attention into client acquisition, retention, and revenue if they would love to live to see another day in business, far too many coaches focus too much on marketing themselves. But if it’s not marketing and branding upon which you should put your focus, what are the steps you can take to ensure revenue generation for your coaching business?

     

    In this episode, I explain why putting too much effort into marketing for your coaching business may be a bad idea and reveal where you should focus a little more. I discuss the reason business problems are, in fact, personal problems in disguise and illustrate the importance of a conversion system in your business. I also highlight the differences between a lead and a prospect and share the story about a mom who booked herself solid her first yoga clients without giving in to the temptations of social media branding.

     

     

     

    “Marketing doesn’t get you clients - it gets you leads. But if you don’t have a system for converting leads into clients, you don’t have a business.” - Matthew Kimberley

     

     

     

    This week on Book Yourself Solid® Marketing For Coaches Podcast:

     

    • What effective communication skills can do for coaches
    • Why business problems are personal problems in disguise
    • What marketing does and why it can get your into trouble
    • The two philosophical underpinnings of Book Yourself Solid
    • The role of a conversion system in the sales and marketing process
    • The difference between leads versus prospects and why you need to focus on the latter
    • Avoiding the pitfalls of vanity metrics and why marketing isn’t your friend
    • How a yoga teacher booked herself solid without online marketing’s vanity measures

     

    Related Content:

     

    • A Red Velvet Rope Policy for Your Coaching Business

     

     

    Resources Mentioned:

     

    • Book Yourself Solid

     

     

     

     

    Get More Clients in 60 Days!

     

    Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

     

    My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

     

    So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

     

     

    Get More Leads, Prospects & Clients

     

    Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

     

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

     

    Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

     

    Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

     

    16 min

About How To Get A Grip

From the publisher's feed

I'm Matthew Kimberley and here at How To Get A Grip I question your favorite entrepreneurs' sanity. Specifically, I ask: "what keeps you sane?" For some it's morning meditation, for others it's…