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Picture this: it’s a rainy day outside and you’re lying comfortably on your sofa, watching reruns of your favorite TV shows or your Netflix series of choice, enjoying a cup of hot cocoa. When you’re in a very comfortable position, it’s hard to get up and motivate yourself to achieve your goals in life or business. But we can’t expect our coaching business to grow by itself: leads won’t generate themselves nor will our target markets barge in our doors like a deus ex machina and sign a contract with us. As a self-employed coach who runs a one-person business, you owe it to yourself to hold yourself to a standard as if you were your business’s salaried employee.
In this episode, I discuss why I believe coaches are so incredibly lazy and offer advice on how to fix it. I illustrate the correlation between lead generation activity and leads that you make and describe how people commonly make excuses for their lack of monthly sales. I share realizations I recently had as I was doing my morning sales routine and highlight a more effective way to reach your target market. I also discuss the importance of holding yourself to a higher standard of making sales for your business and explain why you need to have a coach of your own to guide you in your coaching business.
“There is a direct correlation between the legitimate marketing activity that you do and the number of leads that you generate. We can’t expect results without any activity.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Related Content:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn’t come as a surprise that I believe anything that enables people to become coaches is a force of good in the world. I wholeheartedly believe this, despite not going forward with a coaching franchise I considered years ago. A coaching franchise is an enormous commitment that has various advantages and setbacks that you need to consider: whether it’s the right avenue for you will depend on several key factors.
In today’s episode, I discuss what franchising is and its prevalence in every industry, including business coaching. I describe my personal experience with franchising and reveal the three reasons I decided against buying into a coaching franchise. I illustrate the disadvantages associated with a coaching franchise, including territorial rights and its financial costs. I also discuss why I chose the Book Yourself Solid licensing & certification and share an anonymous letter from a coach who explained why they needed to make their coaching franchise work.
“A coaching franchise is a fantastic opportunity for the coach who wants to get started. But be aware that it’s not a small commitment, nor should it be.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
Despite all the productivity hacks that we know and the dozens of productivity apps that occupy our phones, it’s difficult for many of us to motivate ourselves and be productive, even if we wanted to. This can be somewhat of an issue if you’re a coach; after all, part of our job is to motivate clients towards whatever they want to achieve. So, when your bed’s too comfortable for you to not hit the snooze button, how do you motivate yourself?
Today, I share a nugget of wisdom that may change how you run your coaching business and how you motivate yourself. I share the story of a guy who hated webinars and explain how “best practices” are different for everybody. I discuss the power of asking “What if it wasn’t true?” and how it can change your perspective on your business and life. I also illustrate how we find it difficult to motivate ourselves despite knowing the principles behind productivity and offer a means to power yourself through things that feel like a drag.
“Your motivation to get up and do things might be greater if you eliminated all the pieces which didn’t feel quite right. Ask yourself how you can get a better result by using a different method.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Related Content:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
Affiliate marketing can be a beneficial revenue stream for any kind of business. However, too many people who claim to be coaches spend so much of their time, energy, and effort in affiliate marketing that it makes you wonder whether they’re actually a coach or an influencer. Such is the case of coaches who enter launch partnerships: do they have their own businesses or are they just salespeople for others’ coaching services?
But if affiliate marketing can indeed be beneficial, how and when can you incorporate it into your coaching business as an additional income stream?
In this episode, I share my thoughts on affiliate marketing. I illustrate how affiliate marketing works and list a few businesses that use affiliate marketing programs as part of their business model. I discuss the relationship between your database of prospects and the amount of money you can make from affiliate marketing. I also describe the difference between high and low effort affiliate marketing, explain when you should and should not become an affiliate, and reveal the most valuable asset in your job as a coach.
“What you promote and how frequently you do it will go a long way in affecting the trust that you have with your prospects and clients.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
For many of us in the industry, the picture of a successful coach is that of a radiant person brimming with vibrance and enthusiasm for their message and services. One could even say that confidence is a critical part of a coaching business and, if you don’t naturally have it, you should look for it “within” you. But this could be a discouraging thought for anyone who doesn’t think they have it in them in the first place. My take on the confidence piece is that you can practice it by external means.
In this episode, I discuss how you can be more confident in yourself and your coaching services by cultivating it externally. I illustrate how confidence can help you scale your business and dispel some of the most persistent myths around building sales confidence. I reveal the two types of confidence and explain why I would rather trust my life to a detached coach than an enthusiastic one. I also discuss the impact of having faith in your sales process and what you can learn from repeatedly facilitating a sales conversation.
“The cure for a lack of confidence is to get comfortable; the cure to become comfortable is mass exposure. Go out and expose yourself to more sales conversations.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Related Content:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
Throughout my years in the industry, I’ve noticed that coaches exponentially increase their expenses as soon as they see a degree of success in their business. This is understandable, of course, especially if they’re investing their money and other resources into tools that could make business operations smoother and more efficient. But there’s something great about keeping things simple, light, and lean: it avoids the “everything creep” that could easily swamp your business.
Today, I discuss what the “everything creep” is and explain why it’s critical to be aware of it. I illustrate coaches’ penchant to try every task management software and other tools to make their businesses more efficient. I share the story of two of my highly regarded mentors and what they taught me about keeping business operations simple. I also emphasize the importance of focusing our efforts on sales and marketing, especially when we’re running a lean operation and reveal the bare essentials required to run a thriving coaching business.
“‘Everything creep’ is when you burden yourself with added expenses from extra stuff. But it’s nice to get things done with just a cigarette, lighter, and chewing gum à la MacGyver.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make prospects buy your services, preventing them from having the space to consider what you offer as a coach. And when the picture that pops in everyone’s head every time they read “sales and marketing” is that of an insurance broker cornering a hapless passerby into buying a retirement product, it’s understandable that too many coaches are afraid of selling out of the fear of appearing sleazy.
But you don’t have to be sleazy. Nor do you have to always be closing.
In this episode, I reveal the dangers of the ABC approach to sales and marketing and describe what could happen if you implement it in your business. I reveal the two camps of coaching education and explain how the ‘always be closing’ principle came about. I illustrate the relationship between how much clients invest in your coaching services and the trust you have earned. I also share a powerful alternative to sales and marketing’s ABC philosophy and discuss why you might want to act like a prize for your prospects.
“There’s nothing wrong with helping a prospect decide, but there’s a fine line between influence and coercion. If we’re always closing, we tend to not allow people to get to know us.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Related Content:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to you?
Chances are, you’d feel very confused. And confusing people is the last thing coaches would want to do. So reserve those flowery words for your LinkedIn profile or the cover of your book and instead, offer your potential clients your Single Biggest Result.
In this episode, I discuss why putting into words what you do for a living is of utmost importance if you want people to understand what you offer in your coaching business. I explain why my father says he’s a departmental head at the NHS when, specifically, he’s a hospital chaplain. I reveal critical errors beginner coaches make when they introduce themselves as a coach. I also highlight the impact of specializing your business and emphasize the power of anchoring on the Single Biggest Result you can offer to your clients.
“Ensure that the Single Biggest Result that you offer to your clients is measurable, externally verifiable, and tangible.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
You got that right: marketing doesn’t get you clients. That may be a little odd, if not entirely ironic, to read. After all, this is the “Marketing for Coaches” podcast. While it’s true that new coaches need to put 100% of their attention into client acquisition, retention, and revenue if they would love to live to see another day in business, far too many coaches focus too much on marketing themselves. But if it’s not marketing and branding upon which you should put your focus, what are the steps you can take to ensure revenue generation for your coaching business?
In this episode, I explain why putting too much effort into marketing for your coaching business may be a bad idea and reveal where you should focus a little more. I discuss the reason business problems are, in fact, personal problems in disguise and illustrate the importance of a conversion system in your business. I also highlight the differences between a lead and a prospect and share the story about a mom who booked herself solid her first yoga clients without giving in to the temptations of social media branding.
“Marketing doesn’t get you clients - it gets you leads. But if you don’t have a system for converting leads into clients, you don’t have a business.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Related Content:
Resources Mentioned:
Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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