How To Get A Grip

Have you figured out your business goals for 2021? The new year is right around the corner, so now's the perfect time to map out what you want to accomplish with your business in the next 365 days. It may seem daunting but by developing a plan, your sales, marketing, and system goals will feel much more manageable.

In this episode, I talk about the importance of planning out your goals on a quarterly basis. I share a method I use in the Book Yourself Solid Advisory Board to map out sales, marketing, and system goals for your business. I also share what metrics to consider helping you meet and manage your goals. You'll definitely want to take notes on this episode!

“Don't let a lack of knowledge be a reason for not setting a goal to do something.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The benefits of quarterly goals and project planning
• Breaking down your sales goals into manageable tasks
• Setting ambitious goals vs comfortable goals
• Strategies to motivate you to keep working on your goals.
• Marketing goals based on lead generation
• What metrics you should monitor
• Incremental improvements in your system
• Creating a manual on operating your business
• Automating aspects of your business
• Factoring in Personal life with your goals
• Project Planning

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind
• Profit for Coaches with Jos Willard
• Who Not Who, by Dan Sullivan
• The Alter Ego Effect, by Todd Herman

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Are you counting your blessings? It has been a hard year for everyone, but that doesn’t mean we don’t have anything to be grateful for. As coaches, we are very lucky that we can work for ourselves, and that sometimes are hardest struggle is “What’s the best background remover for my Instagram stories?” Even just taking 15-minutes out of your day will help you not only shift your focus, but help you develop a more positive mindset.

In this episode, I talk about why we should spend more time expressing gratitude for opportunities we have through our careers. I share my experience practicing gratitude and how that impacted my mood. I also wanted to take a few minutes to express my gratitude towards my audience and wishing you happy holidays.

“90% of business problems are personal problems in disguise.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Being healthy means working on your mind and body
• Charging enough to make sure people are dedicated to their investment
• Gratitude Journaling
• How shifting your mindset can boost your mood
• Why you have a lot to be grateful for
• Expressing my gratitude toward my audience

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind
• Super Connected Media
• Chris Winfield
• Jenn Gottlieb

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you really need to “crush it” at your business? Aggressive language seems to be used more and more to try and convince everyone that they need to not just grow, but to dominate and get everyone into your program. Well, what if people don’t want to grow, but just sustain? Everyone is interested in making an impact, but there are so many factors to consider, and maybe you’re just not interested in crushing it, which is perfectly fine!

In this episode, I share with you my thoughts on why I don’t think we need to “crush it.” I talk about prioritizing your motivation and knowing when to help people at specific points in their business. I share ideas on how different types of people require different types of work and rewards. I also share with you how my motivations and goals have changed over time.

“You need to be a little more decerning in the purchases that you make and the divestment of your energy and your time in order to make sure you’re seeking out the best education from the best people for the best fit for your personality type.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The language you use when attracting clients
• Personality Types
• The timing of your language
• Growth vs Sustainability
• What is your motivation?
• My motivation and how it changed over time

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind
• Driven: Understanding and Harnessing the Genetic Gifts Shared by Entrepreneurs, Navy SEALS, Pro Athletes and Maybe YOU by Douglas Brackmann

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the publishing business, but it's always good to have some content prepared because it is more than just subject matter for your courses and tips you share with your clients. In fact, content can help you engage potential clients, stay current, and even developing content can be useful as a disciplinary practice.

In this episode, I share why you should be developing some content, and how this can help you beyond just adding value to your clients. I talk about the importance of staying current with information to help you maintain an edge in your field. Also, I give you some exercises on how to generate more content ideas in the same amount of time it takes to drink a cup of coffee!

“If you consider yourself to be any kind of expert, and you can't come up with a couple of hundred words, can you really call yourself an expert?” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Giving shout outs to fan emails
• Using content to start off a presentation or event
• How your opinions are content
• Developing leadership in your fields
• The sales purpose of content
• Creating content as a source of discipline
• The Alphabet Method
• The Mind Mapping Fractal Method

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind
• No Right Way Ltd
• Pennovia Coaching

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Are you ready to get off the content hamster wheel? There is a mindset that the only additional income stream is by constantly generating new content, however that’s not always the most valuable service. Whether you are a curriculum-based coach or take a more extemporaneous approach, you don’t need to be the publisher and administrator on top of being the coach. There are other options to generate income.

In this episode, I share with you a couple ideas on how to develop value in your coaching practice without having to develop more content. I talk about the types of questions you should be asking your clients, and how structured accountability can help overcome the need for more content. Also, I share how small social actions within your coaching practice can be valued especially in the time of Covid.

“We all know how to do a pushup. The reason we hire a coach to stand over us is to make sure we actually do the push up.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The types of practices that seemingly require more content
• Structural accountability, and how it can help your practice
• Three questions you should always ask your clients
• How the Single Malt Mastermind is structed without content
• The purpose of Masterminds and the self-generated content they provide
• The importance of social elements to coaching programs

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Is there a direct correlation between expertise and coaching? As self-employed coaches, it’s easy to let yourself feel trapped in the cycle of not getting clients because you have no experience, but you can’t get experience without actually working with new clients. 

In this episode, I talk about how to start your coaching or shift your focus to a new field when you don’t have experience. I discuss some of the ethical things to consider when trying to determine what you can teach. I will talk about ways to focus your program and grow it to work with A-team clients down the road. I also help you validate your lack of experience, and how it’s all about perspective.

“You’ll find the best practitioners aren’t the best teachers. You’ll also find the best teachers aren’t necessarily the best executors. - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Ethically, how do you sell your services if you are not experienced
• How to increase your prices and your expertise
• Can you coach in something you have not been able to do yourself?
• Adapting your process to your learner

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Why do people do what they do in their business? As self-employed coaches, it’s easy to get bogged down and distracted with the unimportant stuff and forego the tasks that will actually progress your business.

In this episode, I talk about the benefits of directing your energies toward the important tasks, which will help to grow your business. I discuss the different needs of different clients and how to channel your sales toward them. I explore the differences between the sales cycle and the sales funnel, and explain why each of them have their place within your coaching business. I also share my insights into how different levels of trust translate into different levels of investment.

“We want to be creating a few things in order to make sure that your sales cycle is fully accessible to people depending upon their situation, their need, their finances and the amount of trust.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Avoiding busy work – focusing on the rule of fall
• The importance of prioritising your workflow as a self-employed coach
• Does your business serve your purpose?
• Why you should introduce the concept of the sales cycle
• How the level of trust from your clients is proportionate to the level of investment
• The difference between a sales cycle and a sales funnel
• Filling the gaps in your sales cycle

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind
• How to Get a Grip Podcast
• Why All Coaches Should Be Selling a $1000 burger

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Who would think that self-awareness could prevent your coaching business from reaching its full potential? It’s true that people who are less ‘book-smart’ are more likely to see results and getting out of your own way could help you market your business more effectively.  As a self-employed person, it’s time to put aside your cerebral tendencies and embrace the ‘dumb’.

In this episode, I talk about the benefits of taking a dissociative approach between you, the individual, and you, the business, in order to achieve the best for your business, and therefore, your clients. I explore the idea that people who have high levels of learning and self-awareness find it tougher when faced with the task of marketing and selling themselves, and I explain how to overcome this.  I also discuss how to improve your sales results by implementing simple changes.

“I've often posited that smart people, smart self-employed people have a much tougher time when it comes to marketing and selling than people who are less smart.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Removing ‘you’ from the equation
• The benefits of following instructions to the letter
• My thoughts on why being self-effacing and modest hurts sales
• ‘I'm thinking about you, even when you don't think I'm thinking about you’ – caring about your clients
• Emotional immaturity versus self-awareness and overthinking
• Why you should stop putting ideas through your own cerebral mesh filters
• Reasons to ignore the fallibility in your head
• Learning from the marketers who disassociate their personality

Resources Mentioned:

• Book Yourself Solid

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Imagine being able to help a select group of clients achieve specific results, rather than helping a wide range of clients achieve broader, less impactful results.  Sometimes small, necessary results are more important and more impactful than monumental, unnecessary results.

In this episode, I discuss the benefits of offering a specialist service, in order to achieve a single big result, or even a single, tiny result that has a huge impact. I illustrate how having a very carefully-selected and sophisticated target market can improve referrals and increase your value.

“An immediate association with an outcome in a very specific area makes you a specialist and specialists get paid more and they're easier to remember.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The relationship between specialism and improved remuneration
• Why you should sell yourself to sophisticated buyers rather than the highest bidder
• The benefits of small results with massive value, rather than an enormous results with diluted value
• Honing your expertise
• How to get repeat bookings with tiny, important results
• The advantage specialists have

Resources Mentioned:

• Book Yourself Solid

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Sixty days ago I gave up drink for a week or two. Now I feel I’m caught in a virtuous cycle and I’m reticent to start again even though I had no intention of giving it up forever, so this week I’m going to get all biblical on you and give you the ten commandments for a booked-solid coaching business.

In this episode, I offer ten commandments that are essential for your coaching business and explain how to get results that are greater. I talk about the effects of having a clearly defined target market and I illustrate why it’s essential for a good business to have a powerful brand that polarizes. I give you the tools to achieve a better referral rate and to keep a prospect’s attention, to build trust rapidly with your prospects, in ways that won’t leave you exhausted, and I outline steps to maintain your network and make the most of email marketing.

“If you don't sell a thousand dollar burger, don't be surprised if people don't ask to buy your thousand dollar burger.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The ten commandments for your coaching business
• How to market yourself effectively
• The importance of a powerful, personal brand identity
• What the ‘one, big, single’ result is
• What happens when you compound the commandments
• How to build a sales cycle
• Making awesome standard credibility builders
• Streamlining your prospect-to-client conversion process
• Seeking results, not approval

Related Content:

• Delightful Emails
• How to Get a Grip podcast
• Book Yourself Solid Advisory Board

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.