On this episode of Sell With Authority, Predictive’s own strategist and scientist Hannah Roth, and I are joined by special guest expert John Emmerson. John is currently Director at London Agency, a healthcare specialist communications agency.

John and his team have a depth of expertise in helping clients speak the “local language” of their clients – and their client’s clients. John’s approach to unique industry insights helps his clients not only earn a strategic seat at the table – but also keep it.

Effective marketing requires localization and a deep understanding of those nuances of each market. John calls this “the private elevator,” — and Hannah and I ask John to walk through and shine a bright light on every aspect of the strategy — because it’s brilliant!

If you take and apply the insights and wisdom John shares during this episode — you’ll be in a much better position to help your clients help their clients, which in turn — will shorten your sales cycle.

What you will learn in this episode:

• What are the benefits of niching down
• Why it is critical to speak the local language of your prospects
• What is the “Private Elevator”
• How to get and keep your key to the Private Elevator
• What are the mistakes that cost people the key to the elevator

Resources:

• Website: https://londonagency.com.au/
• LinkedIn Personal: https://www.linkedin.com/in/john-emmerson-1804132a/
• LinkedIn Business: https://www.linkedin.com/company/london-agency-pty-ltd/