Today's episode is a classic segment from GaryVeeTV. The single most important factor in getting more impressions and views on your content, (besides the quality of the creative) is the level of organic reach you can get on each platform. This is why I'm so bullish on TikTok and LinkedIn. Because the amount of users is so high and the amount of creators is so low, these platforms are going to distribute your content to people that don't even follow you! You can not get that kind of exposure on platforms like Facebook and Instagram anymore and the organic reach on TikTok and LinkedIn will not be like this forever, it will go away. So please take advantage of this very small and special window of time to build awareness around you, your brand, or whatever it is you want to be heard.

Enjoy! Let me know what you thought.

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