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How can you attract and leverage the best guests for your podcast? Kane and Ash reveal the steps you can take to find and secure the best type of guests for your podcast that will bring you listenership and growth.

KEY TAKEAWAYS

• Step up your organisation skills.
• When first starting out, utilise your network and ask people to recommend guests.
• Who in your industry and niche do you know you want to interview? Put them into a search and see who is already connected with whom you can collaborate with.
• The personal approach to communication with guests is essential. A voice note works exceptionally well, people ignore them less and tend to listen straight away.
• Always ask for referrals, particularly on air to existing guests as ego ensures people give the best people they know!
• Ask people who are connected to someone you want to interview if they want to interview you on their show first. You can then leverage your interview with them when aiming upward.
• If you have a big name, leverage this and include their name in the title and show notes.
• Repurpose your podcast to create clips for your social media, creating shareable content.
• It’s not always the big names that bring you growth and notoriety, often it’s the best content that can come from surprising places (and guests!)

BEST MOMENTS

“You need to be really organised to get the best guests”

“In half an hours work, you’ve got 50-100 people”

“We are all creatures of ego”

“Approach them and say can we do an episode swap”

“Sometimes it’s not the best name, it’s the best content”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Pod-Help

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

CONTACT METHOD

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Email: [email protected]