Do you ever find people tell you, “that’s expensive!” when you reveal your price?

One of the biggest reasons for this is they simply don’t understand the value you offer. The words “that’s expensive” are an automatic response people often give when they are shown a price. 

It does not mean you are too expensive.

It means you have not communicated your value effectively enough.

In fact – most of the accountants and bookkeepers I know are FAR TOO CHEAP. 

The thing is, you get what you pay for. If you have a low price, people will see your service as low value – even though it is a highly valuable service.

A lot of accounting professionals will keep their prices low to avoid hearing this phrase. We hate that rejection and that confrontation. We just want them to say ‘yes’ and buy from us straight away.

But you deserve to charge a high price, and with the right communication, you can be sure that people will buy from you with that high price point. 

In today’s episode you will learn:

✅ 5 strategies to effectively communicate the value of what you do 
✅ How to get people to buy from you 
✅ How to avoid price objections
✅ How to have a confident price conversation 

Low prices attract the wrong sorts of clients – the kinds of clients that will complain about your price and not appreciate the value of your work. Lowering the price to win clients is only going to win you clients that will be a pain in the ass from the get go.