How can you attract the right customers without feeling like you’re succumbing to the “content machine?” How can you market your business in a way that’s aligned with your values, works for your location-independent lifestyle, and is enjoyable?

Jeremy Enns is a nomadic entrepreneur and founder of Counterweight Creative and Podcast Marketing Academy. With a high-level view of what is working in content marketing, he discusses the evolving trends in organic marketing and content creation and how solopreneurs can leverage their unique strengths and values to build sustainable, location-independent businesses. 

This episode is packed with realistic, actionable advice you can start implementing right away. Jeremy talks about the difference between content creators and business owners who create content and why choosing your camp is crucial. You’ll learn about the smartest ways to create content for your business in 2025 and mindset shifts that will completely change how you approach content creation.

Beyond business, Jeremy talks about his journey as a nomadic entrepreneur, the lessons he learned from eight years on the road, and how embracing slow travel helped him build a sustainable, fulfilling lifestyle. 

PLUS, you’ll hear part two of our road trip planning series! Listen in for my top three outstanding overland trips and get a simple exercise to start brainstorming your trip in the coming year.

What piece of advice are you going to implement first? I'd love to hear what you took away from this episode, and I hope you’ll share by sending me an audio message.

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