Explore strategies for handling falling rates when selling annuities in this episode. We dive into how to navigate the challenges of a declining interest rate environment while maintaining client trust and sales momentum. Discover techniques for emphasizing the stability and security that annuities can offer, even when rates are dropping. Learn how to adjust your sales pitch to highlight the benefits of annuities that go beyond rate considerations, such as guaranteed income and protection against market volatility. This episode is essential for any agent looking to thrive in fluctuating financial landscapes.