We’re always told to be responsive - but can you be too responsive? In this milestone 50th episode, I share when rapid response is a superpower in leasing… and when it actually backfires. From texting prospects on planes to responding to market study calls, she outlines when responsiveness builds trust - and when it trains tenants to abuse it.

I also share my policy for returning broker calls, handling problem tenants, and even paying vendors fast to earn loyalty. But for those few tenants who call every day with non-issues? I explain exactly why not calling back immediately is the right move.

Key Insights:

✔️ Text-for-info signs increase lead response, even mid-flight

✔️ Always return broker and vendor calls—it pays off long term

✔️ Pay vendors quickly to get prioritized in return

✔️ Some tenants use quick replies to demand excessive attention

✔️ It's okay to delay responses to problem tenants—set boundaries

✔️ Responsiveness should be strategic, not reactive

Even though responsiveness is key to great landlord-tenant relationships, knowing when to pause is just as powerful. This episode gives you permission to protect your time—and train your tenants to respect it.