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How To Hold Each Marketing Dollar Accountable
Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs.
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By AdExchanger Talks
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Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs.
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