Do you have the curse of knowledge? 

We don’t intend to be “uncreative” but as we lead our lives and grow our businesses, we can fall in the trap of letting our preconceived beliefs limit our thinking.

This is why Steph thinks First Principles Thinking is a cornerstone every business leader should adopt to help them solve problems better, faster, and more creatively. At its core, this mindset is about shedding past expectations or experiences and simplifying problems into core truths you can build upon. She and Albert share examples of this, tell us why it works, and explain how you can apply it to your everyday life. 

CORRECTION: Albert mentions Lorenzo’s Oil and he mistakenly states that the movie is about curing ALS. It is actually about curing ​​adrenoleukodystrophy (ALD).

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