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E882: How to influence LLMs like ChatGPT, Claude, Perplexity, and AI search engines by giving them the exact brand comparison data you want them to use. I break down this simple but powerful growth hack: placing structured comparison tables across YouTube descriptions, social posts, UGC platforms, and your website so AI models consistently pull the right information about your brand and you control the narrative with competitors.
You'll learn why LLMs love comparison data, how long-tail queries make this tactic even stronger, and how to turn your own table into the de facto source of truth across the web. If you want to shape how AI compares you to competitors, this strategy is a shortcut to controlling the narrative.
What you'll get: - Why LLMs prioritize structured comparison data - How to make your brand's table the default source of truth - Where to place comparison tables for maximum AI visibility - How long-tail keywords amplify this strategy - How to align UGC, website pages, and social posts for consistency - Why this also boosts traditional SEO performance - How competitor-alternative pages fit into the tactic - Insights from Nick Eubanks on LLM conversion rates
đź’Ž Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Crazy Idea 00:14 Understanding LLM Preferences 01:05 The Power of Comparison Tables 01:57 Implementing the Strategy 02:52 Expanding Across Platforms 04:48 Wrapping and Thinking Through
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #answerengineoptimization #generativeengineoptimization #digitalmarketing
By Edward Sturm4.8
66 ratings
E882: How to influence LLMs like ChatGPT, Claude, Perplexity, and AI search engines by giving them the exact brand comparison data you want them to use. I break down this simple but powerful growth hack: placing structured comparison tables across YouTube descriptions, social posts, UGC platforms, and your website so AI models consistently pull the right information about your brand and you control the narrative with competitors.
You'll learn why LLMs love comparison data, how long-tail queries make this tactic even stronger, and how to turn your own table into the de facto source of truth across the web. If you want to shape how AI compares you to competitors, this strategy is a shortcut to controlling the narrative.
What you'll get: - Why LLMs prioritize structured comparison data - How to make your brand's table the default source of truth - Where to place comparison tables for maximum AI visibility - How long-tail keywords amplify this strategy - How to align UGC, website pages, and social posts for consistency - Why this also boosts traditional SEO performance - How competitor-alternative pages fit into the tactic - Insights from Nick Eubanks on LLM conversion rates
đź’Ž Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction and Crazy Idea 00:14 Understanding LLM Preferences 01:05 The Power of Comparison Tables 01:57 Implementing the Strategy 02:52 Expanding Across Platforms 04:48 Wrapping and Thinking Through
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #answerengineoptimization #generativeengineoptimization #digitalmarketing

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