This week we’re chatting to Nicky Regazzoni, co-founder & co-CEO of The PR Network and  Lesley Singleton, founder & CEO, Playtime PR about how to lead a virtual agency business.

The virtual or in the office debate has become the ultimate PR conversation starter, up there with AVEs and timesheets. Everyone’s got an opinion and the truth is there are some virtual agencies, some hybrid (3 or 4 days in the office seems like the norm atm) and some always in the office.

Employers, employees and clients just need to find what works for them and the world will continue to turn.

Both The PR Network and Playtime PR have run very successfully for many years with virtual teams.

On this show we talk today about what good virtual agency leadership looks like.

Nicky Regazzoni and Lesley Singleton identify that virtual leadership requires an emphasis on clear vision, intentional culture, trust, a "virtual open door policy," and clear, regular communication to compensate for the absence of physical presence and informal interactions.

Lesley and Nicky discuss talent acquisition through flexible working models, client/employee relationships, and the management of large-scale virtual operations, noting that while no single right answer exists for running a virtual business, it necessitates highly organised systems and a continuous execution of strategies.