But what happens when the kingpin of big data and clever, tailored marketing to each of its consumers decides to take on financial services? The potential for Amazon to become a shop front for life insurance brokers or wealth managers has become clear in recent years. But while the regulatory niceties will need to be worked out, what do we make of the model that Amazon can offer in becoming a one-stop shop for clients? And what do we make of large entities in regulated financial services attempting to counter this potential threat by becoming all things to all people? Talking to FTAdviser editor Simoney Kyriakou on this podcast is Ian McKenna, founder of fintech consultancy F&TRC, and Hugo Bedford, chief executive of JM Finn.

The FTAdviser Podcast is designed to inform regulated UK advisers on a range of topics, covering investments, pensions, regulation and other key issues.

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