There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing. 

While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking and marketing benefits, no matter the size.  Nonprofits can find corporate sponsors, attract major donors, share knowledge and learn from others.

 My guest this week is Angela Pitter, a LinkedIn and digital marketing expert and the Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. She’s known for building comprehensive solutions that expand and strengthen customer engagements. Services at LiveWire Collaborative include: Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Social Media Analysis, as well as Facebook Ads and Email Marketing.

Angela is a highly sought-after speaker who was recently featured on Chronicle’s, WCVB TV social media segment, has spoken at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association to name a few.

Here are some of the topics we discussed: 

• Why LinkedIn is such a powerful tool for nonprofits
• Ways we can level up our presence and our profiles
• The difference between Company Pages, Groups, and Personal Profiles
• How nonprofits can do donor prospecting on LinkedIn without being spammy

Connect with Angela:
https://www.linkedin.com/in/angelapitter/
https://www.linkedin.com/company/livewirecollaborative/
https://livewirecollaborative.com/
https://twitter.com/angelapitter
https://nonprofit.linkedin.com/

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 About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. 

Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online. 

Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America. 

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts