MSL Talk

How to leverage KOL relationships to achieve strategic objectives with Dr. Aoife O'Dwyer

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My guest today is Aoife O'Dwyer, Founder of MSL Consultant, and we discuss how to leverage KOL relationships to achieve strategic objectives.

My guest today is Aoife O Dwyer, Founder of MSL Consultant, and we discuss how to leverage KOL relationships to achieve strategic objectives.

In this episode:

  • What made Aoife decide to become an MSL Consultant and what she likes best about her role
  • Aoife’s advice to MSLs who want to demonstrate their value to their company
  • Most important things for people to remember in KOL identifications and stakeholder mapping
  • Tips on getting a KOL meeting
  • How can an MSL deliver value in a KOL meeting
  • How can an MSL plan for a KOL meeting
  • How has COVID affected an MSL’s ability to provide value and what advice Aoife can give to MSLs in handling this crisis
  • What skills are now mandatory for MSLs during and after the COVID crisis to provide value to their KOLs and to their organization
  • How Aoife expects Pharma to change practices as a result of Covid-19
  • Advice to MSLs to help aid in their success
    • (0:00) Introduction to the episode and guest Aoife O'Dwyer
    (3:16) Mentoring and advice for junior Medical Affairs members
    (7:53) Strategies for KOL identification, stakeholder mapping, and engagement
    (16:00) Delivering and continuing value in KOL meetings during COVID
    (22:49) Skills required for effective KOL engagement in the current landscape
    (24:07) The future of pharma practice post-COVID
    (25:14) Final advice for creating impact as an MSL
    (28:01) Show closing remarks and invitation to engage with the podcast
    ...more
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