If you want people to identify with your brand, marketing and branding are not enough. Creating a culture of referrals is key to your business. Elaborating on this topic with Meny Hoffman is Bill Cates, an internationally renowned client acquisition expert and the author of Radical Relevance. Today, Bill discusses the importance of building an introduction system to future and existing clients and explains the necessary steps for earning referrals and assessing their satisfaction with your products or services. Sharpen your marketing message, cut through the clutter, and win more clients as Bill shares how you can become referable.