In this episode, I’m joined by John Fitzpatrick, the CEO and Co-Founder of Force Marketing—a company that’s quietly reshaping how some of the largest auto groups in automotive think about marketing, customer lifetime value, and fixed ops growth.

But here’s the twist: This isn’t just a business episode.

John shares how Force Marketing got its start, how buying a 30+ year-old company (GSM) changed their trajectory, and what most dealers are still missing when it comes to retention, fixed ops, and lifetime customer value.

We talk about:

• How to use your DMS and CRM data more intelligently
• The problem with treating ad spend as an expense instead of an investment
• What kids' baseball and executive leadership actually have in common
• Why “being reactive” is costing dealerships more than they think
• And what John looks for when building teams — hint: it’s not about resumes

Whether you’re leading a dealership, building a business, or just trying to raise strong kids in today’s world, there’s a lot in here for you.

Connect with David Spisak to Achieve Exponential Growth:

• Linkedin: https://www.linkedin.com/in/davidspisak/
• Website: https://www.davidspisak.com
• Email: [email protected]
• Phone: +1 (510) 604-0308
• Visit https://linktr.ee/spisakd for all our links

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