Search with Candour

How to make your content uniquely helpful with Nate Matherson

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Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024.

Topics discussed include:

  • How to stand out against AI-generated content
  • How to find unique data sources
  • Why you should include quotes from subject experts
  • How to demonstrate first-hand experience
  • Bring some personality and tone of voice to your writing
  • Targeting long-tail keywords

    • For full show notes and to watch on YouTube, go to search.withcandour.co.uk.

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