Behind the Screens

How to market The Eras Tour: Taylor Swift delivers the biggest concert film opening of all time

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With Taylor Swift: The Eras Tour bringing the biggest concert film opening of all time — as well as the second biggest October film opening of all time — we dive into the audience and box office analysis, and bring along resident Movio marketing expert (and Taylor Swift expert) Janelle Conti to tell us how movie marketers can make the most of Taylor Swift’s audiences.


Topics and times:

  • Taylor Swift: The Eras Tour box office overview - 1:09
  • Taylor Swift: The Eras Tour record breaking accolades - 1:56
  • Taylor Swift: The Eras Tour audience analysis - 4:01
  • Advice for marketing Taylor Swift in week 2 - 6:05
  • Box office top 5 roundup - 11:13
  • Killers of the Flower Moon - 14:40
  • Next Week - 16:17


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter


    Box Office Overview:

    • Taylor Swift: The Eras Tour debuted to $92.8M in the domestic market, not only the biggest concert film opening of all time, but the second biggest October opening as well. Internationally it grossed $30.7M for a worldwide total opening weekend of $123.5M.
    • The Exorcist: Believer grossed $10.9M domestically, while its international total reached $40M, bringing it to a worldwide total of $84.9M.
    • Paw Patrol: The Mighty Movie followed with $6.8M domestically, bringing the domestic total to $49.7M and the international total of $76M for a combined global total of $126.5M.
    • Saw X saw only a small drop, grossing $5.6M domestically, reaching an international total of $23.5M, and worldwide $64.9M total.
    • The Creator grossed $4.3M domestically. Internationally it reached $46.7M, making its worldwide total $80M.
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