These are unprecedented times we are in. While we’re all struggling to make ends meet, business does have to go on. How do you know what is appropriate and what is not?

The good news is you can still market during a crisis. The bad news is someone will find it offensive and light you up. There are some guiding principles by which to live as you decide what and how to market. And that's what we talk about in this week’s Spin Sucks podcast episode. 

It feels weird to market right now—and some of you may have bosses or clients who are dictating what you say and how you say it, no matter the climate.

Gini Dietrich provides five guiding principles to help you figure out what will work and what needs to stay on the shelf.

If you can answer all five of those questions, and tweak your messaging to match, you can market in this environment.

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