Netflix really got it right when they opted for a subscription-based business. 

The great thing about subscription is you get a monthly recurring revenue, so you can spend your time delivering extra value to your customers knowing that the payment side of things is already taken care of.  

It’s how I price my Academies so that I can continue to deliver more and more value to the members without having to review the prices all the time, or have a difficult pricing conversation for each service.

The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. 

There are so many advantages of a subscription model to you. Not least, predictable revenue and a higher value firm at exit. 

For the customer, it provides peace of mind, convenience, recurring value, and a frictionless experience.

In this episode I’ll be talking with Ron Baker, founder of VeraSage Institute, and author of Time’s Up!: The Subscription Business Model for Professional Firms, for a thought-provoking session on why and how the subscription business model will be the firm of the future.

The latest episode of the Value Pricing Podcast is now available: How to Move Your Accounting Firm to Subscription with Ron Baker 

In today’s episode you will learn:

✅ The advantages of a subscription model to your firm, including how you can get a competitive advantage through collective knowledge of your customers

✅ Plussing your offering — only uncommon services command premium pricing

✅ The Revenue Question: What are you asking your customers to pay for?

✅ Your value is greater than the sum of scope of services

✅ The three strategies to pivot to the subscription business model

Listen now!

You can find Ron's new book 'Times Up! The Subscription Business Model for Professional Firms' here: https://www.thesoulofenterprise.com/timesup