How do you tell stories that not only inform but inspire people to act? In this episode of Nonprofit Nation, I’m joined by Caroline Keylock, co-founder of LookUP, a global storytelling consultancy helping nonprofits, brands, and agencies harness the power of narrative to drive growth, connection, and impact.

Caroline shares her unique perspective drawn from both the nonprofit and commercial sectors, including her work with Wikimedia, Alzheimer’s organizations, and The Communications Network. Her message is clear: in a noisy world filled with apathy and misinformation, storytelling is not a nice-to-have - it’s absolutely essential. 

🎧 In This Episode, We Discuss:

• he critical difference between telling your story and telling your audience’s story
• How to structure a story to make it memorable—and actionable
• What nonprofits can learn from entertainment storytelling
• Why story is the key to alignment, clarity, and influence—internally and externally

This is a conversation for communicators, leaders, and change-makers who want their messages to matter, and to move. 

💼 About Caroline Keylock

Caroline Keylock is co-founder of LookUP, a storytelling consultancy working with people and organisations to drive growth through the power of story. She spends half her time working with non-profits globally (Wikimedia, Alzheimers, The Communications Network); and the other half working with agencies, media owners, and brands who want to harness their story to give them clarity as to their future goals, get their teams to work together more effectively, or sell what they do more effectively. She believes that storytelling has become the essential skill for organisations working in social good, in a world of apathy and disinformation, and LookUP are increasingly working with companies in this space to help them harness this skill.

🧰 Resources & Links:

• LookUP website
• Follow Caroline on LinkedIn

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