On this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw bring you a fresh roundup of last week’s most important local SEO updates. They cover:

📝 Google Ask Maps is moving from listings to recommendations (Rich Sanger)

📝 ‘Restaurants’ and ‘coffee and dessert’ now have local service ads (Eric Levine)

📝 Schema Markup for Internal Knowledge Graphs to Support Topic Entity Strategy in AI Search (Aimee Jurenka)

📝 Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles (Search Engine Roundtable, Barry Schwartz)

📝 The ghost citation problem (Kevin Indig via his newsletter Growth Memo)

📝Commodity and Non-Commodity Content (Mark Williams-Cook)

📝 Most SEOs Are Preparing for Yesterday's Internet (Ross Simmonds)