What do clients really want, and don't want, from agencies? That's the focus of the latest PRWeek podcast, featuring Andrew Roache, external affairs lead for the UK and Ireland at Mondelēz International.

Roache, who has worked at Mondelēz International since 2022, discusses his role and how the Cadbury and Oreo owner works with different agencies.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Roache has seen both sides of the client/agency relationship. Prior to joining Mondelēz International, he worked at drinks giant Carlsberg and listed pub and restaurant group Mitchells & Butlers. Roache's agency-side experience includes stints at Red Consultancy and McCann.

Speaking to PRWeek news editor Siobhan Holt and UK editor John Harrington, Roache offers some dos and don'ts of client pitching and discusses the role of procurement. He also gives advice on how to get on pitch lists in the first place.

Roache speaks about the skills that he values the most from agency execs and addresses the importance of AI capabilities and regional expertise. The role of agencies in lobbying activity is also discussed.

Elsewhere, the comms professional offers a glimpse behind the activities currently underway celebrating Cadbury's 200th anniversary.

Click here to read PRWeek's interview with Roache from earlier this month.

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