What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Angela Balakrishnan, executive director of strategic communications and public affairs at the Information Commissioner's Office.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek deputy editor Siobhan Holt, Balakrishnan offers some dos and don’ts of client pitching and advises on how to get on pitch lists in the first place.

She explains what the brief should include and when budgets should be discussed. 

Elsewhere, the comms professional offers a glimpse behind the ICO’s upcoming campaigns.

Balakrishnan also speaks about cyber attacks and offers advice for comms and PR professionals on how to handle data breaches for clients. 

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