Victoria Carey is a celebrated award-winning editor who has seen it all at the helm of some of Australias most loved magazine titles.

As many have said, Victoria Carey is nothing short of a publishing powerhouse time as editor-in-chief of both Country Style and Vogue Living.

In an era plagued by magazine titles closing and subscriptions dwindling, Victoria Carey revitalised and modernised Country Style to the point that it bucked the trend in the print world.

Over the course of her leadership Country Style boasted the most stable and still increasing audited circulation, substantial readership increases, and unique positioning that celebrates the totality of Australian life.

Today, Victoria works alongside Claire Dunne as the editorial helm of Graziher, sharing the stories of women who know and love the land.

with a drive to connect the community through authentic and finely crafted stories.

With an estimated one-third of Australian women living in rural and regional communities there is a deep well of beautiful stories to be told, in this episode Victoria shares a behind the scenes look at what it takes to capture, collate and deliver each edition of Graziher.

In our conversation, we gain behind the scenes insight as Victoria breaks down key sections and details the significance of these pillars to produce relevant and high-quality content.

When it comes to pitching a successful story, there's no doubt that Victoria has the answers. In this episode, she reveals the secret to securing one of four cover stories at Graziher, the difference exclusive imagery can make and the common mistake to avoid before sending a pitch.

Victoria is always on the hunt for the next big story. Tune in to discover the golden rules that will land your pitch in the next publication of Graziher.

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr