If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR.

Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen.

Marie Claire is the nation's number one selling fashion title and one of the country's fastest growing digital magazines. It is known for its depth of interviews and subject matter, for rattling the cage of taboo topics and issues that affect women, all while also profiling high gloss beautiful fashion and glamour.

In 1995 Nicky actually helped to launch Marie Claire into the Australian market. Now, she has a celebrated career working across News Corp titles, and many of Australia's high profile daily, weekly and monthly publications.

Nicky walks us through exactly what makes Marie Claire's readers tick, the DNA of the magazine, the print and digital touch points. She also chats through who's who in the zoo.

So if you are an emerging business or you're working with an emerging brand, you'll want to stick around for this episode as Nicky tells us how you can get your foot in the door.

Find Nicky Briger online

https://www.instagram.com/nickybriger

https://www.linkedin.com/in/nicky-briger

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr