Two-time founder Mohit Aron tells me how blueprints and checklists can guide your startup in its earliest stages.

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Mohit goes into more detail about his entry point framework

https://rajeshsetty.com/2017/06/29/mohit-aron-evaluating-ideas/

Cohesity is on CNBC’s Disruptor 50 list

https://www.cnbc.com/2019/05/14/cohesity-2019-disruptor-50.html

More about Geoffrey Moore, creator of the “technology adoption life cycle”:

http://www.geoffreyamoore.com/