Search with Candour

How to play Google's PPC game with Ashwin Balakrishnan

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Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.

Topics include:

  • How to structure campaigns
  • Data inputs and outputs
  • Fallout from Google's anti-trust trial
  • Auction manipulation
  • How to use AI & machine learning in PPC

    • Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.

    ...more
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