How To Prioritize Risk As a Product Manager

The conventional approach to product development, the build-measure-learn cycle, has been the bedrock for many product teams. This methodology emphasizes building quickly, measuring results, and then learning from those outcomes to iterate and improve. While it encourages speed and adaptability, it also comes with significant downsides, especially when it comes to resource efficiency. Too often, product teams find themselves pouring time and energy into features that ultimately fail, resulting in wasted resources, lost opportunities, and often a shift in product strategy.

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