10.14.2022 - By Mark Wickersham
Value is a slippery fish. It’s hard to get hold of. It’s hard to grasp.That is… until you can put a number to it. Once you can put a number to value, it suddenly becomes clearer.When you can quantify value for the client, they will appreciate what you do much more, and be far more willing to pay you the high price that you deserve. The thing is, everyone values things differently. Value is subjective – (that’s why it’s so difficult to put a number to it). So, how are we su...