In this episode of The AI Report, Liam Lawson sits down with Tom Winter, co-founder of SEOwind, to explore how AI is transforming SEO, content strategy, and search rankings in 2025.

Tom breaks down how AI-powered SEO is reshaping the way businesses rank on Google—revealing the rise of AI agents, predictive keyword analysis, and automation-driven content creation. He explains why the old SEO playbook no longer works and how AI can help marketers, businesses, and content creators stay ahead in an ever-changing search landscape.

From leveraging AI for better keyword research to automating content workflows that actually rank, this episode is packed with actionable strategies. Tom also dives into Google’s AI-driven updates, the future of AI-powered search engines like Perplexity, and why authority-building is more crucial than ever.

But it’s not just about rankings—this episode also explores the impact of AI on jobs, whether junior developers and SEO specialists are becoming obsolete, and why businesses that fail to integrate AI will struggle to compete.

Want to future-proof your SEO strategy, rank higher, and maximize organic traffic with AI?

Tune in now! Don’t forget to like, comment, and subscribe for more expert insights! 

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(00:00) Preview

(00:33) AI & SEO in 2025  

(04:30) AI-Powered Content Creation

(06:15) AI Workflows vs. AI Agents

(09:48) Will AI Replace SEO Experts?  

(13:26) How SEOwind Uses AI to Automate SEO Research  

(15:19) Understanding Google Search Console Data with AI  

(19:13) The Role of AI in Google’s Search Rankings  

(25:41) Google’s Algorithm Updates & How to Adapt  

(27:02) How to Build SEO Trust  

(31:36) AI Search vs. Traditional SEO 

(34:49) AI & SEO Best Practices 

(38:56) Guide to Mastering AI SEO  

(44:03) The Impact of AI on Business & Job Markets  

(46:09) Why Businesses MUST Adopt AI to Survive