Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment.

ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping user behaviour; it's creating remarkable new opportunities for visibility.

For marketing directors who master Generative Engine Optimisation, there's a strategic advantage to be gained whilst competitors remain fixated on traditional SEO tactics alone.

In this episode, I reveal:

1. The hidden mechanics of how ChatGPT selects which brands to recommend (it's not what most marketers think)

2. Three proven strategies to make your brand appear in ChatGPT's responses — including the surprising reason why one client's product is consistently recommended first

3. Why ChatGPT "likes to refer to underlying sources of data" and how you can leverage this preference for maximum visibility

4. The exact content formats that increase your chances of being referenced

I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in ChatGPT results, and why The Ordinary skincare is consistently mentioned when users ask about value-focused brands.

As I explain in the pod:

"ChatGPT is powered by Bing, but that's not the only thing you need to know. SEO isn't sufficient for ChatGPT. It's one piece of the puzzle, but it's not the only thing that you need to do."

If you're ready to implement these strategies whilst your competitors are still trying to work out why their SEO isn't delivering the same results it once did, this video provides your complete action plan.

Request a Marketing Review:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:⁠

https://exposureninja.com/podcast/348/⁠

Watch this as a video instead:⁠

https://exposure.ninja/rank-chatgpt⁠

Listen to these episodes next:

How SEO Works in 2025

⁠⁠https://exposureninja.com/podcast/346/⁠⁠

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/

⁠⁠⁠⁠⁠⁠⁠⁠⁠How Marketing Leaders Can Future-Proof Their Content Strategy

⁠https://exposureninja.com/podcast/347/⁠