Increasing the prices of your existing customers is the quickest way to increase your profits.

And it’s easier than spending money, time and effort bringing in completely new clients that you then have to onboard, spend time getting to know their business and doing all that initial work. 

Your current clients already know you, like you and trust you. It’s far easier to sell to them.

So, how do I re-price existing clients?

This is one of the most common questions I get asked. And the related question is “How do you move people on to value pricing?" 

We know from research that clients hate the old-fashioned, redundant way of pricing based on time because they don't know what the cost will be until the job's finished. 

Customers actually welcome the certainty of an upfront price. 

And value pricing means that our goals are aligned with the clients. 

We both want the same outcome. We both want to deliver as much value as possible to make as big a difference to the life of the client as possible. 

The more value, the higher the price. Both parties win. 

So, how do you go about re-pricing our clients with value pricing? 

Here’s what you will learn in today’s episode: 

✅ Why you should be charging higher prices
✅ How to reframe your price so clients can’t compare to last year
✅ How often you should be changing the price
✅ Success stories from 2 star students